CMO leading marketing, pipeline creation, and go - to - market strategy for Knak’s AI - powered campaign production platform. Building the marketing organization and establishing a new enterprise category.
About the role
- Director of Marketing Strategy at Manulife Bank leading marketing strategists for go-to-market initiatives. Overseeing marketing experience and value streams aligned with business priorities.
Responsibilities
- Lead a team of marketing strategists responsible for developing and executing go-to-market strategies
- Own and evolve the strategic roadmap for the Manulife Bank marketing experience
- Lead value streams for Manulife Bank, driving initiatives that increase engagement, satisfaction, and growth
- Develop and execute go-to-market campaigns that communicate the value of Manulife Bank products and capabilities
- Influence and collaborate with executives and cross-functional partners to ensure alignment and support
- Monitor and assess the performance of go-to-market initiatives; use data-driven insights to refine strategy
- Stay current on the marketing landscape, industry trends, and competitive dynamics; recommend innovative strategies
- Engage key stakeholders to gather insights and feedback that inform strategic direction
Requirements
- Bachelor’s degree in Marketing, Business Administration, or a related field; Master’s degree preferred
- Extensive experience in strategic marketing, with a focus on go-to-market planning and audience engagement
- Proven track record leading high-performing teams and delivering impactful marketing strategies
- Strong understanding of banking, financial services dynamics and distribution/audience needs
- Excellent analytical skills; ability to Interpret data and translate it into actionable insights
- Exceptional communication and interpersonal skills; ability to influence and build relationships at all levels
- Demonstrated ability to manage multiple projects simultaneously and meet deadlines
- Proficiency in marketing tools, CRM systems, and analytics platforms
Benefits
- health, dental, mental health, vision insurance
- short- and long-term disability
- life and AD&D insurance coverage
- adoption/surrogacy and wellness benefits
- employee/family assistance plans
- various retirement savings plans including pension and global share ownership plan with employer matching contributions
- financial education and counseling resources
- generous paid time off program including holidays, vacation, personal, and sick days
- full range of statutory leaves of absence
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