Strategic Projects and Initiatives Lead shaping planning, governance, and change for the University of Alberta Registrar’s Office. Building frameworks and decision support to advance student - service priorities.
About the role
- Senior GTM strategy manager leading consulting engagements for Marketbridge, which builds unified go-to-market systems for B2B brands. Designing revenue, sales, partner, and marketing strategies to improve clients’ growth and performance.
Responsibilities
- Lead end-to-end project execution, including internal and external stakeholder management
- Lead client meetings to present consulting deliverables
- Develop and execute project plans within defined scope and timeframe
- Deliver recommendations through routes-to-market and strategic assessments
- Design future-state sales and partner strategies
- Develop sales coverage models, job roles, and commercial organization structures
- Integrate go-to-market strategy through people, process, and technology
- Design modern marketing strategies including audience segmentation, value propositions, demand-generation recommendations, and lifecycle engagement approaches
- Build marketing performance frameworks, KPIs, and operating models to optimize spend, improve ROI, and strengthen marketing’s contribution to revenue
- Create financial models to support recommendations
- Develop go-to-market solutions across B2B channel strategy, B2B sales strategy and operations, and marketing strategy and operations
- Serve as the primary point person for engagement delivery, managing timelines, workstreams, deliverables, team members, and clients
- Develop and test hypotheses, research, craft solutions, and present findings to clients
- Build consensus through fact-based narratives
- Manage analyst- and consultant-level resources on project engagements
Requirements
- Prior management consulting experience required
- Extensive business experience in customer-facing functions such as sales, customer success, or channel partnerships
- Bachelor’s degree in a related field required; MBA or master’s degree preferred
- 3–4 years of consulting experience
- Experience leading engagements for large, complex organizations such as Fortune 500 companies
- Ability to contribute across the project lifecycle, from hypothesis development through final presentation of deliverables
- Leadership and ownership of multiple specific workstreams
- Excellent oral, written communication, and presentation skills
- Ability to manage internal and external stakeholders while supporting projects end-to-end
- Strong foundation in Microsoft Office tools, particularly Excel and PowerPoint
- Experience with project collaboration tools such as Monday.com
- Eligibility to work in the United States or Canada without visa sponsorship
- Ability to work EST hours preferred for the ideal candidate
Benefits
- Industry competitive compensation and performance-based bonuses
- Generous paid time off including vacation, holidays, sick leave, maternity/paternity leave, and Friday Summer hours
- A wide array of healthcare options including medical, dental, and vision coverage
- 401(k) savings plan with company match
- Marketbridge-led Social Committee
- Referral bonus program
- Mentor program for new hires
- Social events including holiday parties, baseball games, and happy hours
- Professional growth and development through personal initiatives and company-supported learning
- Management guidance and organizational resources to support career paths
- Community volunteering and fundraising activities supporting humanitarian and environmental non-profit organizations
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