CRM Strategist driving email and SMS lifecycle marketing for Domaine, the world’s largest independent Shopify design and development partner. Building roadmaps, testing campaigns, and optimizing retention and revenue.
Responsibilities
Develop and execute a comprehensive lifecycle strategy across email and SMS to optimize onsite list growth, activation, retention, revenue, and engagement throughout the customer journey
Build and own the lifecycle roadmap, including evidence-based testing initiatives
Prepare strategy roadmaps and monthly presentations
Collaborate with designers, specialists, and clients while applying stakeholder feedback
Maintain email and SMS channel performance and health through audience segmentation, content, list hygiene, and deliverability
Provide complex Klaviyo logic, production, and technical support
Develop reporting and insights
Manage client happiness, accounts, and scope
Requirements
Excellent time management and communication skills
4+ years of experience in strategic planning, email and SMS marketing, client services, and full-cycle campaign management
eCommerce/retail lifecycle experience, preferably across verticals
Experience maximizing loyalty engagement strategies in email and SMS
Proven track record of building lifecycle marketing revenue
Proven track record of structuring and delivering ongoing testing to continuously improve performance
Mobile App, Mobile Push, Web Push, and In-App Messaging experience is a plus
Hands-on experience with platforms such as Klaviyo, Iterable, Braze, Attentive, and Postscript is a plus
Experience structuring and improving marketing CRM tech stacks
Fluency in leading CRM platforms and use of tracking and personalization tools
Strong analytical skills and ability to interpret data and generate actionable insights
Highly creative, with experience devising campaigns that engage, educate, and motivate target audiences
Strong writing experience and ability to connect with customers through written communication
Excellent communication and interpersonal skills for cross-functional collaboration
Self-starter with strong ownership and ability to work independently in a fast-paced, dynamic environment
Benefits
Competitive Healthcare with Dental & Vision
Retirement savings plan with employer matching
Competitive PTO policy with paid time off at end of year
Flexible working schedule
Remote-first culture
Home office stipend
Apple gear
Continued education and personal development opportunities
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