Independent lifestyle and success partner supporting personal development clients through remote coaching programs. Attracting prospective clients via social media within a global, performance - based community.
About the role
- CRM Strategist driving email and SMS lifecycle marketing for Domaine, the world’s largest independent Shopify design and development partner. Building roadmaps, testing campaigns, and optimizing retention and revenue.
Responsibilities
- Develop and execute a comprehensive lifecycle strategy across email and SMS to optimize onsite list growth, activation, retention, revenue, and engagement throughout the customer journey
- Build and own the lifecycle roadmap, including evidence-based testing initiatives
- Prepare strategy roadmaps and monthly presentations
- Collaborate with designers, specialists, and clients while applying stakeholder feedback
- Maintain email and SMS channel performance and health through audience segmentation, content, list hygiene, and deliverability
- Provide complex Klaviyo logic, production, and technical support
- Develop reporting and insights
- Manage client happiness, accounts, and scope
Requirements
- Excellent time management and communication skills
- 4+ years of experience in strategic planning, email and SMS marketing, client services, and full-cycle campaign management
- eCommerce/retail lifecycle experience, preferably across verticals
- Experience maximizing loyalty engagement strategies in email and SMS
- Proven track record of building lifecycle marketing revenue
- Proven track record of structuring and delivering ongoing testing to continuously improve performance
- Mobile App, Mobile Push, Web Push, and In-App Messaging experience is a plus
- Hands-on experience with platforms such as Klaviyo, Iterable, Braze, Attentive, and Postscript is a plus
- Experience structuring and improving marketing CRM tech stacks
- Fluency in leading CRM platforms and use of tracking and personalization tools
- Strong analytical skills and ability to interpret data and generate actionable insights
- Highly creative, with experience devising campaigns that engage, educate, and motivate target audiences
- Strong writing experience and ability to connect with customers through written communication
- Excellent communication and interpersonal skills for cross-functional collaboration
- Self-starter with strong ownership and ability to work independently in a fast-paced, dynamic environment
Benefits
- Competitive Healthcare with Dental & Vision
- Retirement savings plan with employer matching
- Competitive PTO policy with paid time off at end of year
- Flexible working schedule
- Remote-first culture
- Home office stipend
- Apple gear
- Continued education and personal development opportunities
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
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