About the role

UX/UI Designer owning Freebird’s DTC grooming conversion surfaces, design system, and A/B testing. Improving PDP, checkout, and post-purchase experiences through measurable experimentation.

Responsibilities

Own UX/UI for conversion-critical pages, including PDPs, checkout flows, landing pages, CTAs, and post-purchase experiences.
Design A/B test variants with clear hypotheses and defined success metrics.
Evaluate test results, document winning patterns, analyze losing variants, and iterate.
Partner with the CRO Manager to maintain a design hypothesis backlog.
Identify customer-journey friction using heatmaps, session replays, and analytics, then create test briefs.
Own the Figma component library, design tokens, and pattern documentation.
Maintain design-system version control and governance.
Review team output, flag deviations, and evolve the design system as product lines expand.
Create specifications and acceptance criteria for implementation.
Deliver polished, production-ready designs within sprint cadence.
Maintain pixel-perfect execution across web and app experiences.
Provide development handoffs with specifications, interaction notes, and edge-case coverage.
Contribute to sprint planning and grooming by estimating work, flagging risks, and delivering commitments.
Establish scalable design practices, critique culture, file organization, and handoff standards.
Set the team's quality bar through strong execution and high standards.

4–7 years of UX/UI design experience; significant DTC or e-commerce experience with PDPs, checkout flows, and subscription experiences is required.
Proven experience building, maintaining, and scaling design systems in Figma, including components, variants, design tokens, and documentation.
Portfolio demonstrating measurable business impact, such as conversion improvements, increased CTR, CVR gains, or AOV growth.
Experience with the full experimentation process, from hypothesis development and variant design through results analysis and iteration.
Ability to work independently, proactively communicate blockers, and maintain momentum without perfect processes.
Comfortable presenting and defending design decisions using customer insights and performance data.
Advanced Figma proficiency.
Meaningful overlap with US working hours.
Bonus: experience with CRO or experimentation teams.
Bonus: familiarity with Shopify or headless commerce environments.
Bonus: background in direct-response marketing or performance creative.
Bonus: experience building a design system from scratch at a DTC brand.

Your design decisions are measured. You'll see the impact of your work through real business results.
No politics, just execution. Join a fast-moving, high-ownership, results-driven culture.
Make your mark by helping scale a 9-figure DTC brand on the verge of global breakout.
Kind, people-focused team that communicates openly, collaborates well, and supports one another.
We embrace growth and change, never settle, and continuously improve.
We move fast, keep things simple, and innovate without fear.
Remote-first and flexible. Work from anywhere with autonomy and trust.
Unlimited PTO. Recharge when you need to, without counting days.