Head of Product Marketing leading GTM campaigns and community programs for GotPhoto’s photographer - focused SaaS platform. Managing a four - person marketing team across US, DACH, and UK markets.
About the role
- Head of Product Marketing leading GTM campaigns and a four-person team at GotPhoto. Driving events, community growth, and product positioning for professional photographer software.
Responsibilities
- Transform Product Marketing into a strategic engine through value propositions, go-to-market playbooks, and customer positioning
- Audit and fix GTM gaps to enable reliable, high-impact product launches
- Align Product, Revenue, and Support teams around shared launch timelines
- Plan and run campaigns delivering MQL targets in the US, Germany, Austria, Switzerland, and UK markets
- Prioritize and sequence campaigns and content across channels with the team and agency partners
- Run online and offline customer events tied to campaign and growth targets
- Build digital and in-person customer, prospect, and advocate communities
- Design community programs, rituals, and peer-to-peer engagement
- Lead a team of four across product marketing, content marketing, events, community, and social media
- Set goals, build workflows, and develop team members
- Manage the website and graphic-work agency from briefing through quality review
- Collaborate with Product, Sales, and Customer Support
- Bring a US perspective to a global marketing team serving DACH and the UK
- Report directly to the Marketing Director
Requirements
- 7 to 10 years of B2B SaaS marketing experience, including product marketing and GTM launches
- Experience reaching and converting small and mid-sized business customers
- Experience leading a marketing team and building workflows
- Strategic GTM thinking connecting product strategy to market execution
- Hands-on campaign planning and execution
- Stakeholder management across Product, Sales, and Support
- HubSpot proficiency required
- Atlassian suite experience is a plus
- Excellent written and spoken English
- Ability to work remotely from the US or Canada in Eastern or Central Time
Benefits
- Remote-first work in the US
- Option to work abroad for up to 40 days per year
- Flexible, unlimited PTO policy
- Flexible sick days
- Comprehensive medical, dental, and vision insurance
- Additional company-sponsored and voluntary benefits to protect income and household
- Dedicated education budget
- FitOn online fitness and wellness classes
- Multicultural and inclusive team
- Professional growth and learning opportunities
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