Director of Field Marketing driving regional demand for Quandri’s AI - powered insurance software. Building scalable field programs, managing events and budgets, and growing a regional marketing team.
About the role
- Senior Marketing Manager building Niricson’s marketing engine for AI-powered infrastructure inspection technology. Leading product marketing, sales enablement, customer storytelling, and global brand strategy.
Responsibilities
- Develop and execute Niricson's global marketing strategy
- Strengthen company positioning and maintain brand and messaging standards
- Translate sophisticated technology into clear customer value
- Own product positioning, launch messaging, solution briefs, demonstrations, and competitive positioning
- Lead communication of new AUTOSPEX capabilities
- Create sales enablement materials including presentations, pitch decks, brochures, one-pagers, videos, vertical-specific collateral, and strategic account materials
- Lead the customer storytelling program and produce case studies, endorsements, videos, interviews, and technical articles
- Build a content engine around infrastructure, AI, robotics, condition assessment, and asset management
- Identify opportunities for press coverage, contributed articles, executive interviews, awards, partnerships, and industry exposure
- Build conference strategy with Sales and support event decisions
- Own Niricson.com, LinkedIn, newsletters, SEO, video, and other digital channels
- Plan and capture marketing assets from flagship deployments and customer successes
- Support customer expansion through product updates, customer communications, executive roundtables, joint case studies, and user events
- Build marketing processes, calendars, metrics, templates, and standards
- Manage external designers, videographers, agencies, PR resources, and specialists
- Lead and develop the Event & Content Manager
- Identify capability gaps, recommend future hires or contractors, and build the marketing team
- Set marketing priorities, calendars, brand standards, and messaging standards
- Approve external-facing marketing materials and manage external partners within budget
- Partner with Sales, Product, Delivery, Customer Success, the CEO, and leadership
Requirements
- 7+ years of B2B marketing experience
- Experience in a complex technical market such as industrial technology, infrastructure technology, engineering software, construction technology, robotics, geospatial technology, enterprise SaaS, utilities, or asset management
- Built or significantly scaled a B2B marketing function
- Experience with complex enterprise sales cycles
- Strong product-marketing instincts and customer-facing storytelling
- Ability to work with technical teams, executives, customers, and external agencies
- Experience producing high-quality sales collateral, digital content, and thought leadership
- Experience leading and developing marketers
- Comfort working as a hands-on player-coach while the team grows
- Ability to develop strategy and execute it
- Exceptional storytelling and communication skills
- High quality bar for presentations, websites, video, writing, and brand
- Comfort with ambiguity and a fast-moving growth environment
- Ownership mindset and focus on business impact
Benefits
- Equity option allocation after probation
- Extended health benefits, including dental and vision coverage
- 3 weeks paid time off
- 5 paid sick days plus all other statutory leaves in accordance with applicable employment standards legislation
- Flexible remote-first work environment
- Access to the Engineering Lab in Victoria for employees based in Victoria or the Greater Vancouver area
- Company-wide in-person gatherings twice a year in Vancouver
- Employee referral bonus program
- High degree of ownership and autonomy
- Opportunity to work with drones, robotics, AI, and proprietary sensing technology
- Diversity and inclusive workplace
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