Product Designer Contractor designing innovative solutions with human - centered design at Normative. Collaborating on enterprise products to enhance user experiences and business alignment.
About the role
- UX Designer responsible for designing customer experiences across web and mobile applications for Odd Bunch's grocery service. Collaborating with a design team to enhance and validate user journeys and conversion flows.
Responsibilities
- Map and design the full user experience across the web (storefront, product and menu pages, landing pages, cart, and checkout) and extend into customer-facing apps
- Design the UX of the conversion experience: map the funnel from landing through signup, checkout, and new-subscriber activation, diagnose friction, and design flows that lift conversion
- Design the UX of the logged-in subscriber experience, including account and box-management flows such as pause, skip, swap, and customize that drive retention
- Ground design decisions in customer research and insight: synthesize research, behavioral data, and product-strategy input into flows and requirements, and run targeted usability testing to validate direction
- Produce information architecture, user journeys, wireframes, and interactive prototypes that validate direction before visual design begins
- Define interaction patterns, states, and logic, and hand off clear, well-documented specs to the UI Designer for visual execution and to engineering for build
- Build the components that the code calls and recalibrate them ahead of implementation into any Shopify theme, partnering with the Product Designer to get work live, deployable, and performant
- Support design experimentation: form flow-level hypotheses, design the A/B and multivariate tests, and read results to inform the next iteration, with the Product Designer owning overall experimentation strategy and campaign management
- Use analytics and behavioral data such as funnel analytics, session recordings, and heatmaps to surface opportunities and measure the impact of design work
- Hold a high bar for usability and accessibility across all surfaces, with a mobile-first approach
- Help shape new product surfaces from concept, such as the OB Flash app, contributing to product direction rather than execution alone
- Plan ahead of the calendar by mapping campaign and seasonal moments in advance, across Canada and the US, and designing proper experiences for them rather than one-off pages
- Design for scale across markets (Canada, the US, and Australia) with consistent UX patterns that feed one shared system and adapt to regional needs
- Feed the design system with validated flows, patterns, and interaction specs, partnering with the UI Designer who builds and maintains the components
Requirements
- Approximately 3 to 5 years in UX or product design, ideally with ecommerce or DTC exposure
- A portfolio demonstrating strong UX craft (information architecture, flows, prototyping, and research) alongside measurable impact on business outcomes such as conversion and retention
- Comfortable running lightweight usability testing and turning research and behavioral data into design decisions
- A genuine testing and experimentation mindset, comfortable being wrong and iterating quickly
- Fluency in Figma as the primary design environment, including prototyping
- Curiosity, drive, and a real interest in building a world-class global brand that its customers and community value
- Bonus: Experience contributing validated flows and interaction patterns into a shared design system
- Proficiency with agentic coding, web-design architecture, and Figma design systems
- Familiarity with Shopify, CRO tooling, and analytics such as funnel analytics, session recording, and heatmaps
Benefits
- Health plan available after 6 months
- Remote or hybrid work with a flexible schedule
- Free grocery plan
- Paid Time Off (PTO) of 15 days
- Strong potential for growth within the company
- Compensation based on experience and qualifications
- Annual bonus potential
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