UGC Manager sourcing and evaluating creators for a DTC/e-commerce brand. Managing creator relationships, content pipelines, and paid-ad performance deliverables.
Responsibilities
Finding and recruiting strong UGC creators across multiple platforms
Posting creator opportunities and sourcing talent consistently
Communicating with creators and managing relationships
Reviewing creators and filtering out low-quality talent/content
Judging which creators are a strong fit for our brand and ads
Organizing and managing the entire UGC content pipeline from outreach to final delivery
Keeping creator content, communication, and deliverables organized
Requirements
Experience in UGC, talent acquisition, influencer marketing, or creator management
Experience specifically within DTC or eCommerce brands
Strong understanding of what makes creator content effective for paid ads
Experience managing creators with a focus on content performance and ad results, not just creator relationships
Comfortable with high-volume creator outreach and sourcing
Ability to evaluate creators and reject weak/low-quality candidates
Strong pipeline and project management skills, from outreach through content delivery
Experience with creator/talent pipeline management and ensuring deliverables are completed on time
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