Retail Media Manager leading Amazon advertising strategy for StarTech.com’s tech connectivity solutions. Driving revenue, profitability, and brand growth across US, Canada, and UK markets.
Responsibilities
Lead Amazon advertising strategy across Sponsored Ads, DSP, Brand Stores and off-site campaigns
Manage budgets across categories, products and markets to improve revenue, profitability, TACOS, ROAS and new-to-brand customer growth
Develop audience strategies using Amazon Marketing Cloud, including Amazon Business opportunities
Test advertising creative and video, optimize Brand Stores and improve campaigns using performance insights
Build first-90-day plans for new product launches using Amazon and other relevant channels
Analyze campaign performance, customer journeys and incrementality to guide targeting, creative and budget decisions
Evaluate AI and automation tools with appropriate human oversight
Align media with content, availability, promotions and commercial priorities
Collaborate with Marketing, Merchandising, Content, Data, Finance, Amazon account teams and partners such as Pacvue
Requirements
At least three years of hands-on Amazon Advertising experience, including planning, launching and optimizing Sponsored Ads and DSP campaigns
Experience managing budgets against TACOS, ROAS, new-to-brand growth, and profitability
Practical knowledge of Amazon Marketing Cloud (AMC), audience building, attribution and funnel measurement
SQL, Excel, and BI tools
Understanding of how listings, content, inventory, availability and promotions affect retail media performance
Experience managing Amazon Brand Stores
Familiarity with Pacvue, Helium 10, SmartScout or equivalent platforms
Confidence using and critically evaluating generative AI tools
Clear communication, strong partnerships, and ability to prioritize and work independently
A bachelor's degree, preferably in Marketing, Advertising or Business, or equivalent relevant experience
Experience with Amazon Business, B2B or considered-purchase products is valuable
Power BI or similar data visualization experience is valuable
Video advertising and creative optimization experience is valuable
Experience with paid search, paid social or programmatic display is valuable
Benefits
Bonus eligibility
Comprehensive health benefits
Tuition reimbursement program
Retirement savings plans
Wellness program
Additional perks and rewards
Equal opportunity employer
Accommodations throughout the recruitment, selection and/or assessment process for applicants with disabilities
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