Creative Strategist developing and testing paid social ads for a U.S. DTC eCommerce performance marketing agency. Turning campaign insights into scalable creative direction across Meta and TikTok.
About the role
- Performance Creative Strategist for Pearl West, a holding company scaling health, wellness, and pet brands. Developing AI-assisted ad concepts, briefs, and testing roadmaps that drive account spend.
Responsibilities
- Study customers, offers, competitors, performance data, and winning ads
- Turn insights into angles, hooks, scripts, concepts, and clear briefs for editors and media buyers
- Build and maintain the creative testing roadmap for Meta
- Research customers, competitors, market trends, and winning ad formats
- Develop concepts, angles, hooks, scripts, headlines, and primary copy
- Create clear briefs that editors can execute efficiently
- Review creative performance with media buyers and identify why ads win or lose
- Iterate on winning concepts before performance declines
- Build repeatable systems for producing and learning from creative at scale
- Maintain a pipeline of new concepts for ongoing testing
- Use AI across research, ideation, scripting, and production
- Collaborate with editors, media buyers, and leadership
- Deliver 90-day milestones including research, live briefs, net-new concepts, and a growing share of account spend
Requirements
- Minimum requirement: created ads that spent $100,000+ in a single month and can demonstrate it
- Understand direct-response psychology
- Translate customer pain points into compelling creative
- Understand awareness levels and adapt writing accordingly
- Distinguish strong concepts from polished but ineffective ads
- Use performance data to make creative decisions
- AI-forward experience across research, ideation, and production without producing AI slop
- Clear communication with editors, media buyers, and leadership
- Ability to move quickly, take ownership, and work without constant direction
Benefits
- Performance bonus paid as a percentage of ad spend on winning creatives
- Remote work arrangement
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Degree requirement
No Education Requirement
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Performance Creative Strategist developing AI - forward, direct - response ads for Pearl West’s health, wellness, and pet consumer brands. Owning creative testing, briefs, performance learning, and scalable concept production.
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