About the role

Senior Product Marketing Manager shaping product launches, analyst relations, and competitive strategy for Planful’s financial performance management software. Enabling sales and partners across FP&A and CPM markets.

Responsibilities

Support cross-functional product launches across the Planful platform, including timelines, dependencies, launch readiness, and internal communications
Build and run a repeatable launch model
Build and deliver enablement for new product launches, including training materials and internal assets
Own analyst relationships, including the briefing and inquiry calendar
Run Magic Quadrant and similar evaluation submissions from evidence gathering through final response
Bring analyst findings into positioning and roadmap conversations
Own the competitive intelligence program across the FP&A and CPM landscape
Build automated competitive monitoring and turn insights into internal enablement materials
Extend enablement to the partner channel and collaborate with solutions consulting
Own the marketing side of pricing execution, including consumption-based models, SKU setup, Deal Desk partnership, and pricing enablement
Work with product teams on launch sequencing and translate complex products into seller-friendly language
Support messaging, positioning, launch narrative, and external speaking

4+ years of experience in B2B software product marketing, including running launches end to end
Experience on a team small enough that you owned the outcome rather than a slice of it
Track record with analyst relations, including formal evaluation submissions
Experience with pricing and packaging mechanics, or a strong appetite to learn
Strong cross-functional project management skills
Track record of building enablement the field actually uses
Comfort working directly with product and engineering on technical products
Strong writing
Comfort operating without perfect inputs or heavy process
Background in finance, FP&A, or accounting, or experience marketing to finance buyers, preferred
Willingness to present externally through webinars, customer sessions, and events, preferred

2 Volunteer days per year
Birthday PTO
Quarterly company Wellness Days
3 months supply of diapers and meal deliveries for the first month of Maternity/Paternity leave
Generous parental leave
Talkspace access and mental health support
Annual company-wide gatherings
Home office setup
Monthly wifi and cell phone reimbursements for all employees, in-office or remote
Employee Resource Groups and support for creating new ERGs and communities