Creative Director at Activate managing global creative strategies for the entertainment brand. Responsible for building impactful campaigns and leading in-house creative teams.
Responsibilities
Owning the Brand & Toolkit
Codify and scale the Activate distinctive asset system
Build the global creative toolkit — assets, templates, guidelines — that global partners, AGS markets, and HQ teams all build from
Apply the system everywhere — in store, online, social, partnerships
Set the creative standards and hold the line on them at global scale
Lead the relationship with Activate's creative agency partner — a true creative partner, not a production shop
Brief breakthrough campaigns aligned to Activate's Category Entry Points — work that gets us noticed and top-of-mind
Set the bar, hold the bar, make them earn the work — and earn the trust to make their best
Scaling the Work In-House
Lead, hire, and develop the in-house creative team — design, video, social, production
Pool out every agency campaign in-house — every channel, every market, every store; efficient, on-brand, fast
Own the organic social content calendar end-to-end — read culture and turn it into work that's on-brand and on-the-moment
Refuse the wallpaper - every asset earns its place
Performance & AI
Treat creative as performance — read what's working, cut what isn't, refine what's close
Partner with AGI and AGS to A/B test creative variants in market and let the lift shape the next round
Use AI for production, ideation, adaptation — faster shipping, more iterations, broader reach
Make AI the default, not the experiment
Requirements
7+ years leading creative at consumer brands — entertainment, retail, hospitality, fitness, lifestyle
Partnered with a creative agency to build breakthrough campaigns — set the brief, held the bar, made them earn the work
Led an in-house team to pool out agency campaigns at scale — efficient, on-brand, every channel and every market
Built or scaled a distinctive asset system — and held the line on application
Built global creative toolkits used by franchise partners, JV operators, or multi-market teams
Treated creative as performance — A/B tested in market, read the lift, refined what works
Used AI to change what a team can ship — production, ideation, adaptation
Parts Manager leading the Parts Department to provide service and support at Premier Equipment. Ensures customer satisfaction by managing inventory and collaborating with internal teams.
Governance Design & Framework Lead defining AI usage risk classifications and establishing controls at RBC. Translating business and regulatory requirements into comprehensive governance frameworks.
Lead Control Evidence & Assurance for AI controls at RBC. Designing evaluation frameworks and partnering across the enterprise to ensure audit - readiness and control efficacy.
Senior Director leading design and user experience in a health tech company. Overseeing UX strategy, team development, and driving AI transformation across products.
Director of Product Design leading the vision for Dropbox’s next generation design system. Overseeing reusable product patterns and enhancing product quality across multiple platforms.
Art Director responsible for setting the visual direction and building a new universe for unannounced IP. Collaborating with the development team on creative concepts and art execution.
Executive Creative Director at KOHO defining the creative vision and leading a multidisciplinary team across campaigns and storytelling. Focus on integrating creative excellence with business impact.
Creative Director leading the charge in redefining B2C and B2B experiences for Mosaic. Driving exceptional creative work while inspiring teams and clients alike.
Design Director at Verndale overseeing design execution and strategy for digital experiences. Leading teams and ensuring high - quality deliverables in UX and eCommerce.