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About the role

  • Creative Director at Activate managing global creative strategies for the entertainment brand. Responsible for building impactful campaigns and leading in-house creative teams.

Responsibilities

  • Owning the Brand & Toolkit
  • Codify and scale the Activate distinctive asset system
  • Build the global creative toolkit — assets, templates, guidelines — that global partners, AGS markets, and HQ teams all build from
  • Apply the system everywhere — in store, online, social, partnerships
  • Set the creative standards and hold the line on them at global scale
  • Lead the relationship with Activate's creative agency partner — a true creative partner, not a production shop
  • Brief breakthrough campaigns aligned to Activate's Category Entry Points — work that gets us noticed and top-of-mind
  • Set the bar, hold the bar, make them earn the work — and earn the trust to make their best
  • Scaling the Work In-House
  • Lead, hire, and develop the in-house creative team — design, video, social, production
  • Pool out every agency campaign in-house — every channel, every market, every store; efficient, on-brand, fast
  • Own the organic social content calendar end-to-end — read culture and turn it into work that's on-brand and on-the-moment
  • Refuse the wallpaper - every asset earns its place
  • Performance & AI
  • Treat creative as performance — read what's working, cut what isn't, refine what's close
  • Partner with AGI and AGS to A/B test creative variants in market and let the lift shape the next round
  • Use AI for production, ideation, adaptation — faster shipping, more iterations, broader reach
  • Make AI the default, not the experiment

Requirements

  • 7+ years leading creative at consumer brands — entertainment, retail, hospitality, fitness, lifestyle
  • Partnered with a creative agency to build breakthrough campaigns — set the brief, held the bar, made them earn the work
  • Led an in-house team to pool out agency campaigns at scale — efficient, on-brand, every channel and every market
  • Built or scaled a distinctive asset system — and held the line on application
  • Built global creative toolkits used by franchise partners, JV operators, or multi-market teams
  • Treated creative as performance — A/B tested in market, read the lift, refined what works
  • Used AI to change what a team can ship — production, ideation, adaptation

Benefits

  • Competitive Salary
  • Benefits package
  • Paid time off
  • Casual dress
  • Employee discount
  • On-site parking

Job title

Job type

Full Time

Experience level

Lead

Salary

CA$120,000 - CA$135,000 per year

Degree requirement

Bachelor's Degree

Location requirements

HybridTorontoCanada

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