Creative Director shaping Brainrider's scalable creative production network in Canada. Ensuring brand consistency, quality standards, and collaboration across clients and global studio partners.
About the role
- Creative Director at Activate managing global creative strategies for the entertainment brand. Responsible for building impactful campaigns and leading in-house creative teams.
Responsibilities
- Owning the Brand & Toolkit
- Codify and scale the Activate distinctive asset system
- Build the global creative toolkit — assets, templates, guidelines — that global partners, AGS markets, and HQ teams all build from
- Apply the system everywhere — in store, online, social, partnerships
- Set the creative standards and hold the line on them at global scale
- Lead the relationship with Activate's creative agency partner — a true creative partner, not a production shop
- Brief breakthrough campaigns aligned to Activate's Category Entry Points — work that gets us noticed and top-of-mind
- Set the bar, hold the bar, make them earn the work — and earn the trust to make their best
- Scaling the Work In-House
- Lead, hire, and develop the in-house creative team — design, video, social, production
- Pool out every agency campaign in-house — every channel, every market, every store; efficient, on-brand, fast
- Own the organic social content calendar end-to-end — read culture and turn it into work that's on-brand and on-the-moment
- Refuse the wallpaper - every asset earns its place
- Performance & AI
- Treat creative as performance — read what's working, cut what isn't, refine what's close
- Partner with AGI and AGS to A/B test creative variants in market and let the lift shape the next round
- Use AI for production, ideation, adaptation — faster shipping, more iterations, broader reach
- Make AI the default, not the experiment
Requirements
- 7+ years leading creative at consumer brands — entertainment, retail, hospitality, fitness, lifestyle
- Partnered with a creative agency to build breakthrough campaigns — set the brief, held the bar, made them earn the work
- Led an in-house team to pool out agency campaigns at scale — efficient, on-brand, every channel and every market
- Built or scaled a distinctive asset system — and held the line on application
- Built global creative toolkits used by franchise partners, JV operators, or multi-market teams
- Treated creative as performance — A/B tested in market, read the lift, refined what works
- Used AI to change what a team can ship — production, ideation, adaptation
Benefits
- Competitive Salary
- Benefits package
- Paid time off
- Casual dress
- Employee discount
- On-site parking
Job title
Job type
Experience level
Salary
Degree requirement
Location requirements
Report this job
Found something wrong with the page? Please let us know by submitting a report below.
Creative Director leading culturally resonant, social - first campaigns for AntiSocial, a Toronto digital marketing agency. Setting creative direction, guiding teams, and delivering integrated brand work.
Senior Art Director developing integrated TV, print, digital, and social campaigns for Funday, a full - service remote creative agency. Guiding teams, mentoring juniors, and turning concepts into standout client work.
Associate Creative Director leading art direction and digital campaigns for Funday, a Canadian full - service creative agency. Mentoring creative teams, developing concepts, delivering client work, and providing hands - on design leadership remotely.
Creative Director leading digital - first creative across Funday’s agency accounts and teams. Setting vision, developing campaigns, and mentoring distributed creative talent across Canada.
Design Director shaping clear, engaging player experiences for Behaviour Interactive’s PC and console games. Leading mission, narrative, level design, and UX teams on an unannounced project.
Product Design Director leading teams that create IoT software experiences at Samsara. Driving design strategy, customer - centered UX, and high - performing design organization growth.
Director leading AI - native product design at Mural, a collaborative visual - canvas platform. Building agent interaction patterns while managing designers and prototyping complex workflows.
Parts Manager at Premier Equipment leading the Parts Department to deliver outstanding service and support to customers. Manage inventory, merchandising, and staff while ensuring efficiency in operations.
Creative Director responsible for developing brand design strategy at Benevity. Lead visual identity evolution and oversee creative projects for social impact.