Associate Creative Director shaping digital campaigns and AI - first web experiences for Samsara’s Connected Operations Cloud. Leading design systems, creative production, and digital design teams.
About the role
- Creative Director at Activate managing global creative strategies for the entertainment brand. Responsible for building impactful campaigns and leading in-house creative teams.
Responsibilities
- Owning the Brand & Toolkit
- Codify and scale the Activate distinctive asset system
- Build the global creative toolkit — assets, templates, guidelines — that global partners, AGS markets, and HQ teams all build from
- Apply the system everywhere — in store, online, social, partnerships
- Set the creative standards and hold the line on them at global scale
- Lead the relationship with Activate's creative agency partner — a true creative partner, not a production shop
- Brief breakthrough campaigns aligned to Activate's Category Entry Points — work that gets us noticed and top-of-mind
- Set the bar, hold the bar, make them earn the work — and earn the trust to make their best
- Scaling the Work In-House
- Lead, hire, and develop the in-house creative team — design, video, social, production
- Pool out every agency campaign in-house — every channel, every market, every store; efficient, on-brand, fast
- Own the organic social content calendar end-to-end — read culture and turn it into work that's on-brand and on-the-moment
- Refuse the wallpaper - every asset earns its place
- Performance & AI
- Treat creative as performance — read what's working, cut what isn't, refine what's close
- Partner with AGI and AGS to A/B test creative variants in market and let the lift shape the next round
- Use AI for production, ideation, adaptation — faster shipping, more iterations, broader reach
- Make AI the default, not the experiment
Requirements
- 7+ years leading creative at consumer brands — entertainment, retail, hospitality, fitness, lifestyle
- Partnered with a creative agency to build breakthrough campaigns — set the brief, held the bar, made them earn the work
- Led an in-house team to pool out agency campaigns at scale — efficient, on-brand, every channel and every market
- Built or scaled a distinctive asset system — and held the line on application
- Built global creative toolkits used by franchise partners, JV operators, or multi-market teams
- Treated creative as performance — A/B tested in market, read the lift, refined what works
- Used AI to change what a team can ship — production, ideation, adaptation
Benefits
- Competitive Salary
- Benefits package
- Paid time off
- Casual dress
- Employee discount
- On-site parking
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