Marketing Coordinator executing direct mail, digital marketing, and alternate - media campaigns for HarperCollins Canada’s book publishing business. Supporting campaign planning, production, reporting, and operational efficiency.
About the role
- Senior Media Buyer driving Meta acquisition for Purely Optimal, a supplement brand expanding beyond Amazon. Building funnels, testing creatives, and optimizing blended revenue performance.
Responsibilities
- Run Meta paid acquisition as the priority channel, including campaign structure, audiences, budgets, bidding, placements, scaling, and cutting
- Expand into TikTok, Google, and YouTube as justified by performance
- Allocate the monthly ad spend budget across campaigns, audiences, creatives, and offers
- Brief creative angles, hooks, and formats; maintain high testing volume and fast refresh cadence
- Publish and schedule paid-social content and support alignment between organic and paid content
- Architect and ship landing pages, advertorials, quiz and intake flows, upsell paths, and bundle offers
- Maintain tracking through pixels, Conversion API, server-side events, and UTM discipline
- Prepare a weekly report covering spend, results, tests, learnings, and next steps
- Evaluate performance using blended total spend against total revenue
- Use AI for creative variants, hooks, scripts, ad copy, landing-page copy, competitor research, and data analysis
- Identify workflow automation opportunities and collaborate with the internal AI tooling team
Requirements
- 3–5+ years running paid acquisition for DTC or ecommerce brands
- Deep experience managing Meta campaigns and meaningful monthly spend
- Knowledge of account structure, creative refresh cadence, CPM diagnosis, campaign troubleshooting, and scaling winners
- Hands-on experience building and shipping landing pages, advertorials, quiz flows, and upsell paths
- Direct-response knowledge of hooks, mechanisms, proof, and offer construction
- Experience using competitor ad libraries and funnel analysis to create tests
- Data-honest approach with every decision tied to defensible numbers
- Self-directed ownership of plans and outcomes
- Clear written and spoken English communication
- Supplement, health, or wellness experience preferred, or experience selling alongside an Amazon business
- Experience with TikTok, Google, and YouTube advertising is desired by the role
Benefits
- Full-time contractor engagement
- Remote work
- A real monthly testing budget from day one
- Creative engine
- Creator roster
- Design and copy support
- Performance component tied to results
- Opportunity for more channels, more budget, and more scope as the function grows
- Potential promotion based on proven results
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
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