Responsable marketing B2B chez Boostalab, entreprise québécoise de développement des compétences relationnelles. Optimisation des ventes organisationnelles et croissance de la boutique de formations en ligne.
About the role
- Conseiller SEO chez Beneva, assureur et fournisseur de services financiers. Développement de stratégies organiques, audits techniques et optimisation de contenus et performances numériques.
Responsibilities
- Develop and execute the SEO strategy to improve organic visibility, qualified traffic, and conversions
- Conduct technical SEO audits and identify improvement opportunities related to indexing, crawling, performance, internal linking, structured data, and overall website health
- Conduct keyword, search intent, trend, and competitive landscape analyses to guide content strategies and optimization priorities
- Collaborate with content teams to optimize existing pages and support the creation of new content
- Support digital teams during projects, redesigns, or new feature launches by ensuring the integration of SEO best practices
- Define, maintain, and document SEO standards, processes, and best practices related to information architecture, metadata, markup, and user experience
- Monitor and analyze organic performance, implement the necessary measurement frameworks, and make data-driven recommendations
- Collaborate with analytics teams to ensure reliable measurement of the organic channel’s contribution, define performance indicators, and communicate results to stakeholders
- Monitor changes in algorithms, trends, and market best practices
- Contribute to improving content discoverability in AI-powered search engines, conversational assistants, and generative experiences (GEO/AEO)
Requirements
- Bachelor’s degree in marketing, digital marketing, communications, information technology, analytics, or a related field
- Minimum of five (5) years of relevant experience in organic search and digital visibility optimization
- Demonstrated experience in technical SEO, content optimization, and performance analysis
- Experience with or practical knowledge of GEO/AEO and optimization for AI-powered search engines
- Proficiency with tools such as Google Search Console, Google Analytics 4, Google Trends, or equivalent tools
- Strong understanding of indexing principles, web architecture, digital performance, and user experience
- Knowledge of structured data (Schema.org), Core Web Vitals, and accessibility best practices
- Experience working in a CMS environment, such as Adobe Experience Manager, WordPress, or an equivalent platform
- Fluency in French, both spoken and written
- Intermediate proficiency in English, both spoken and written
Benefits
- Beneva is an equal opportunity employer and encourages women, persons with disabilities, Indigenous people, and visible and ethnic minorities to apply.
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