Responsable marketing B2B chez Boostalab, entreprise québécoise de développement des compétences relationnelles. Optimisation des ventes organisationnelles et croissance de la boutique de formations en ligne.
About the role
- Trade Marketing Representative driving territory sales, distribution, merchandising, and retailer relationships for BAT’s multi-category tobacco products. Managing performance in Airdrie’s highly regulated market.
Responsibilities
- Manage an assigned territory to deliver volume and market share targets
- Implement cycle activities across all product categories
- Build and maintain strong relationships with retailers and staff
- Train retailers and staff to communicate brands effectively to consumers
- Respond to retailer and staff questions and concerns
- Monitor contract compliance
- Deliver customer and consumer insights to drive performance
- Ensure adequate inventory levels and attain distribution targets
- Reduce out-of-stocks and merchandise products effectively
- Ensure competitive pricing across product and brand portfolios
- Collaborate on provincial and national special projects with Territory Managers
- Drive performance in a highly regulated market
Requirements
- Around 3 years’ relevant work experience in an FMCG or global organization
- Strong extra-curricular participation record
- Excellent selling, communication, and negotiation skills
- Strong business insights, strategic approach, and account management capabilities
- Energetic, driven, and autonomous
- Facility with digital tools
- Ability to interpret commercial data, identify business opportunities, and execute plans
- Ability to focus on long-term objectives while capitalizing on short-term opportunities
- Bachelor's Degree in marketing, business, or a related field
- Valid driver’s license issued by a Canadian province or territory
- Current legal right to work in Canada
- Bilingual in French and English; English required for customers and suppliers in Canada and worldwide
Benefits
- Market-leading annual performance bonus, subject to eligibility
- Diverse health plans
- Work-life balance initiatives
- Transportation support
- Flexible holiday plan with additional incentives, subject to eligibility
- Online learning platforms
- Personalized growth programs to develop leadership skills
- Career progression and internal advancement opportunities
- Global Returners program supporting career restarts
- Reasonable adjustments or accommodations during recruitment
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