Responsable marketing B2B chez Boostalab, entreprise québécoise de développement des compétences relationnelles. Optimisation des ventes organisationnelles et croissance de la boutique de formations en ligne.
About the role
- Brand and editorial marketer building TLDR’s content engine for its 8M-subscriber tech newsletter network. Defining voice, editorial strategy, data-driven insights, and Sales-supporting B2B assets.
Responsibilities
- Define TLDR’s voice by turning positioning into a clear brand story and owning voice and tone guidelines
- Shape executive and thought-leadership content
- Own editorial strategy and the story pipeline
- Build the content calendar and develop themes, angles, and stories for owned social, Growth, and Demand Generation channels
- Partner with Strategy & Ops to turn first-party audience and performance data into trend reports, predictions, and other publishable content
- Develop B2B assets for Sales and Account Management
- Create consumer-facing brand work and test formats and channels such as video, social campaigns, and creative brand projects
- Set the editorial quality bar across Content Studio
- Partner with curators to ensure a consistent TLDR voice
- Establish a year-ahead editorial calendar, brand voice and tone guide, B2B assets, and a working story pipeline
- Build attribution for content-driven inbound demand
- Own the ongoing brand-voice review function and consumer-facing narrative and campaign work
Requirements
- 7–10 years of content or editorial experience
- Deep expertise in either B2B SaaS or media/newsletters and familiarity with the other
- Experience owning an editorial calendar
- Experience developing brand voice and tone
- Experience writing and editing long- and short-form content
- Strategic, data-informed approach using traffic, CTR, engagement, and attribution metrics
- Cross-functional experience partnering with Sales or Account Management on buyer-facing content
- Experience managing freelance or contract writers
- Strong editorial and brand judgment
- Ability to lead through influence across Growth, Product Marketing, Content Studio, and external contributors
- Ability to work as a hands-on individual contributor and player-coach
- Audience-first and commercially minded approach
- Bonus: experience building a content function from the ground up, working in digital media or newsletters, or owning both B2B buyer content and consumer brand storytelling
- Must be authorized to work lawfully in the U.S.
Benefits
- Annual cash bonus of $43,000 at company revenue target, with upside up to $86,000
- Tier-1 city salary bands regardless of where you live
- Biannual team offsites
- Flexible PTO plus holidays
- Comprehensive medical, dental, and vision benefits with a 100% paid option
- Empower 401(k) Plan
- Paid parental leave
- Home office stipend for equipment such as a standing desk, second monitor, chair, or walking pad
- Learning & Development stipend, including AI tools
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