Marketing Content Specialist creating advisor - focused content for Sun Life’s financial services and insurance business. Developing clear, audience - focused communications across digital and print channels.
About the role
- Personal Brand Content & Growth Manager growing Be Well Queen’s wellness media platform. Leading video, podcast, partnerships, travel logistics and audience monetization.
Responsibilities
- Turn raw footage from retreats, travel, teaching, interviews and phone video into YouTube long-form content, Reels, TikToks, Shorts, LinkedIn video and Pinterest pins
- Build narrative-driven content series, journeys and teaching sequences
- Direct content capture by identifying filming needs and B-roll
- Hire, brief, manage and quality-check freelance editors
- Maintain the content calendar
- Develop YouTube channel architecture, series, thumbnails, titles, packaging, retention and publishing rhythm
- Launch and manage an audio podcast distributed to Apple, Spotify and YouTube Music
- Develop platform strategies and monetization across LinkedIn, Instagram, TikTok, Facebook and Pinterest
- Source, pitch, negotiate and manage brand collaborations and sponsorships
- Negotiate post-review retreat and destination partnerships while preserving independent reviews
- Ensure compliance with Canadian Ad Standards, FTC and ASA disclosure rules
- Report monthly on performance with recommendations
- Maintain the WordPress website and create SEO-optimized blog posts
- Manage email segmentation, nurture sequences, launches, promotions and list growth
- Build funnels connecting content to list, retreat, book and event sales
- Coordinate international travel, filming permissions, local fixers and retreat logistics
- Ensure every trip produces content through shot lists, capture support and publishing plans
- Build and manage the speaking pipeline and book conferences, summits and events worldwide
- Develop a tiered podcast booking strategy and target 30–50 mid-tier appearances in year one
- Support book launches and publicity campaigns
- Maintain speaker, media and press assets
- Track bookings against subscribers, list growth, sales and relationships
Requirements
- Strong video editing skills in Premiere Pro, DaVinci Resolve, Final Cut or CapCut Pro
- Portfolio of short-form video that performed
- Experience hiring and managing freelancers
- Fluency across YouTube, Instagram, LinkedIn and TikTok as a creator or operator
- WordPress experience
- Experience with an email marketing platform such as Klaviyo, ActiveCampaign, ConvertKit or Kajabi
- Strong writing ability for blogs, emails, captions and pitches
- Ability to manage international travel logistics and a speaking calendar
- Self-directed execution
- Industry experience in wellness, health, travel or hospitality strongly preferred
- Background in history, classics, mythology, religious studies or anthropology strongly preferred
- Spanish is a significant advantage; Italian, French or Portuguese are a plus
- YouTube channel growth experience specifically preferred
- Brand partnership or sponsorship closing experience preferred
- Podcast production experience preferred
- SEO fundamentals preferred
- Design capability using Canva, Figma or Adobe preferred
- Prior experience supporting a creator, author or speaker preferred
- Publicity, PR or book launch experience preferred
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