About the role

Product Go-to-Market Specialist at RamSoft, transforming product capabilities into clear value propositions. Collaborating across teams to drive product adoption and market success in healthcare technology.

Responsibilities

Develop deep expertise in target healthcare personas, workflows, and decision-making criteria
Collaborate with product manager and marketing team to develop product positioning and messaging that resonate with our target buyer personas
Monitor competitive landscape and emerging trends to inform positioning, provide insights to product strategy and GTM strategies
Hands-on involvement with product development activities to translate technical features into business value tailored for healthcare buyers
In collaboration with product and marketing teams, plan the launches of net-new products and releases of existing products and manage the cross-functional implementation of the plan
Partner with sales enablement to deliver training, collateral, and tools aligned to the buyer journey
Collaborate with the Senior Content Writer to ensure tone, voice, and messaging consistency
Identify and lead strategic content initiatives (whitepapers, webinars, landing pages) by engaging SMEs and stakeholders
Ensure alignment of all internal materials to buyer stages and healthcare personas
Exceptional ROI-tracking skills, able to prove what is –or isn’t—working
See bigger picture. You are a creative planner who develops long-term strategies while keeping in mind market dynamics, business objectives, and competitive pressures, while anticipating trends and shifts in the market.

5+ years in product marketing, GTM strategy, or strategic content roles in healthcare
Background in SaaS, B2B, or healthcare technology highly preferred
Strong storytelling, copy strategy, and research skills
Experience collaborating across product, sales, and creative teams
Proficiency with frameworks (positioning matrix, buyer personas, JTBD, messaging maps)
Comfort using AI content tools (e.g., ChatGPT, Jasper, Claude) to accelerate development
RT or MTech credentials will be beneficial
Deep understanding of radiology workflows, decision-makers (radiologists, imaging IT, health systems), and AI regulatory and reimbursement environments.