Marketing Co - Op supporting Johnson & Johnson MedTech Surgery’s Canada portfolio, analytics, and product launches. Collaborating with marketing, sales, supply chain, finance, and healthcare stakeholders.
About the role
- Senior Marketing Manager leading marketing for Paved, a sponsorship marketplace connecting advertisers and publishers in Canada. Driving strategies for demand generation, content, and growth.
Responsibilities
- Own Paved's marketing strategy, identifying the highest-impact opportunities to grow both advertisers and publishers.
- Drive qualified pipeline through demand generation, paid acquisition, lifecycle marketing, partnerships, organic growth, and ongoing experimentation.
- Develop and execute marketing initiatives, balancing long-term strategy with hands-on execution.
- Own paid acquisition strategy, campaign performance, budgets, and conversion optimization.
- Set Paved's content strategy and messaging, ensuring campaigns and marketing assets support customer acquisition, engagement, and revenue growth.
- Develop lifecycle marketing programs that improve onboarding, engagement, retention, and reactivation using tools like Customer.io.
- Own marketing analytics, attribution, and reporting, using data to evaluate performance and inform investment decisions.
- Improve Paved's visibility across search, AI-powered discovery, and other emerging customer acquisition channels.
- Partner closely with Sales to improve lead quality, pipeline performance, and sales enablement.
- Lead integrated marketing campaigns while partnering with Redbrick's Shared Services marketing team to execute content, creative, design, and other marketing assets.
- Support the planning and execution of industry events and other marketing initiatives that strengthen Paved's brand and generate pipeline.
- Work cross-functionally with Product, Engineering, and Customer Success to improve the customer experience and accelerate growth.
Requirements
- 5+ years of experience in marketing within B2B SaaS, AdTech, MarTech, or another high-growth technology company, with strong experience in demand generation or growth marketing.
- Experience in or a strong understanding of the digital advertising ecosystem. Familiarity with newsletter advertising or adjacent AdTech markets is a significant asset.
- A track record of delivering measurable business results, including customer acquisition, pipeline growth, revenue growth, or conversion improvements.
- Experience balancing strategic thinking with hands-on execution in a fast-moving startup environment.
- Hands-on experience managing paid acquisition, attribution, analytics, and campaign optimization.
- Experience with lifecycle marketing platforms such as Customer.io, HubSpot, or similar.
- Strong analytical skills with GA4, Looker Studio, or similar reporting tools.
- Curiosity about AI and how it's changing marketing, with a willingness to experiment with new tools and ways of working.
- Strong communication and project management skills, with experience partnering across Product, Sales, Design, and Engineering.
- A high-agency mindset. You're proactive, resourceful, comfortable with ambiguity, and motivated by building things that have real business impact.
Benefits
- Competitive compensation and RRSP matching up to 5%
- Comprehensive extended health benefits for you and your dependents starting day one
- Generous vacation, Wellness Days, and bonus “You Days”
- Meaningful paid parental leave that supports every kind of family
- Dedicated mental health and Employee Assistance Program support
- Monthly wellness reimbursement and annual run sponsorship
- Real investment in your growth — internal learning, mentorship, professional development funding, and career mobility across Redbrick
- Flexible work and a home office allowance to set you up for success
Job title
Job type
Experience level
Salary
Degree requirement
Location requirements
Report this job
Found something wrong with the page? Please let us know by submitting a report below.
Field marketing strategy director shaping OpenText’s information - management go - to - market approach. Guiding local marketers across 3 geographies and 16 markets to drive pipeline and revenue.
Field Marketing Manager building North American demand programs for ElevenLabs’ AI voice platforms. Driving enterprise pipeline across healthcare, financial services, telco, and retail.
Senior Account - Based Marketing Manager growing Dropbox’s enterprise pipeline through personalized ABM campaigns. Partnering with Sales and Marketing to convert high - potential accounts.
Senior Marketing Advisor leading national email, SMS, direct - mail, and call campaigns for Intact Financial Corporation’s insurance brands. Optimizing acquisition, loyalty, and retention initiatives.
Marketing Manager supporting global private - markets campaigns, investment content, sales enablement, and events. Coordinating digital, print, web, and stakeholder communications for Manulife.
Graphic Designer creating brand - consistent SaaS marketing assets across digital channels. Supporting campaigns, visual storytelling, and performance - driven design for Toronto’s marketing team.
Associate Manager executing POP advertising and promotional programs for Canadian Tire Petroleum’s retail network. Managing signage, vendors, budgets, and the Petro - Canada rebrand across approximately 274 locations.
Senior Marketing Automation Strategist building CRM integrations and lifecycle campaigns for POD Marketing, a full - service marketing, consulting, and HR agency. Driving technical QA, analytics, and scalable client marketing systems from Calgary.
Trade marketing intern supporting Harlequin's commercial book publishing campaigns. Creating social content, coordinating editions, and engaging booksellers, librarians, and influencers.