AI - first copywriter creating email, SMS, landing page, and ad campaigns for Homestead, an eCommerce email marketing agency. Developing strategic concepts and polished, high - performing client assets.
About the role
- Video Content Strategist growing River’s YouTube channel about Bitcoin and personal finance. Owning ideas, scripts, titles, thumbnails, story edits, and audience-retention strategy.
Responsibilities
- Own River's video content pipeline by generating and filtering video ideas
- Source input from the marketing team and River's research
- Own and test video titles and thumbnails
- Write medium- to long-form scripts on money and Bitcoin topics, including host-led and animated videos
- Develop hooks and introductions to retain the audience and provide structure
- Own the story edit and direct editing and video hosts on structure, pacing, and cuts
- Drive YouTube success metrics including view count, retention, and returning-viewer rate
- Build systems for consistent quality content production, including idea backlog, filtering, scripting, and title/thumbnail testing loops
- Report to River's Director of Marketing and collaborate with the Host-Producer, marketing team, and company leadership
Requirements
- A track record of growing a video channel, your own or one you led
- Demonstrated ability to develop ideas and packaging that measurably move views and retention
- Deep knowledge of video titles and thumbnails, with examples demonstrating this craft
- Exceptional writing and storytelling ability
- Strong understanding of the YouTube algorithm, retention curves, and click-through rate
- Solid understanding of Bitcoin in the economic sense
- Strong sense of ownership and accountability for ideas and results
- Integrity and ability to present facts honestly and the brand professionally
- On-camera, interviewing, or hosting experience (nice to have)
- Background in finance, economics, or journalism (nice to have)
Benefits
- Competitive compensation and equity
- Unlimited Paid Time Off
- Parental leave, separate from PTO policy
- Medical, dental, and vision insurance + 401k for US based employees
- Remote option: You can work from anywhere in the Americas or Europe
- Paid take-home packaging and scripting exercise
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