CRM Campaign Coordinator delivering email, app, SMS, and push campaigns for Shell’s energy and mobility business. Coordinating customer journeys, approvals, QA, reporting, and A/B testing.
Responsibilities
Execute CRM and Digital Engagement strategy through campaigns across email, app, SMS, and push notification channels
Manage campaign briefs for clarity, consistency, objectives, and messaging standards
Work with legal to ensure campaign terms and conditions are accurate and compliant
Manage customer journeys across touchpoints
Collaborate with SMEs and Product Owners to ensure accurate, relevant, and consistent messaging
Coordinate campaign timelines, asset delivery, and approvals
Conduct quality assurance checks on campaign content, targeting, and technical functionality
Maintain campaign calendars and documentation
Support post-campaign reporting, metrics, and continuous improvement
Support A/B testing and implement performance-based enhancements
Requirements
Legal authorization to work in Canada on a full-time basis
Bachelor’s degree
At least 3 or more years of experience in CRM
Understanding of CRM best practices and customer lifecycle marketing
Familiarity with Braze CRM platforms and tools is preferred
Understanding of the Mobility & Convenience business is an advantage
Successful completion of a mandatory online assessment within 3 days of receiving the invite
Benefits
Flexible working hours
Possibility of remote/mobile working
Competitive starting salary
Annual performance-related salary increase
Paid parental leave, including for non-birthing parents
Training and development programs
Diverse career opportunities in national and international teams
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