Senior Data Analyst responsible for analyzing the success of marketing campaigns at Sun Life. Utilize data analytics to support financial security and personalized client engagement initiatives.
Responsibilities
For each campaign, monitor and analyze key performance indicators as well as overall campaign results
Proactively identify challenges to campaign success and work with the agile team to find and implement solutions
Offer proactive feedback, strategic insights and ideas for campaign improvement
Partner with our Analytics team to uncover data driven insights to support the development of marketing strategies for segmented campaigns
Partner with our Analytics team and key stakeholders to support the ongoing segmentation/analysis of the member base to drive/inform targeted campaigns and initiatives in support of the key marketing strategies
Ensure the accurate and timely completion of all campaign reporting, including distribution and review with key stakeholders
Operationalize reporting and related processes to monitor and assess the success of the campaigns
Supporting the development of the marketing strategies through a robust understanding of the competitive landscape and industry
Providing regular campaign performance reviews to identify problems or opportunities
Requirements
Undergraduate in Business, Statistics or Computer Science (or equivalent university degree or college diploma)
5+ years’ experience in a Data Analyst or Marketing Performance Analyst role
3+ years' experience working with SAS or similar tools
2+ years' experience with SQL
2+ years’ experience working with Tableau or other visualization tools
Experience using analytical concepts and statistical techniques: hypothesis development, designing tests/experiments, analyzing data, drawing conclusions, and developing actionable recommendations for campaigns
Experience working with and deriving insight from large data sets
Strong analytical and problem-solving skills with the ability to break down high-level data into easily communicated information
Financial or Insurance services product experience and knowledge preferred
Ability to stay organized under conditions of multiple tasks and tight deadlines
Benefits
Competitive salary and bonus structure influenced by market range data
20 days vacation per year and an innovative sabbatical program
A friendly, collaborative and inclusive culture
Being part of our Analytics community, where we share best practices and broaden skill-sets
Flexible Benefits from the day you join to meet the needs of you and your family
Pension, stock and savings programs to help build and enhance your future financial security
Fitness and wellness programs that help you balance work and life and enjoy a healthier lifestyle
Senior Data Analyst analyzing financial and regulatory data at fintech company. Collaborating with various teams to deliver timely and accurate reporting solutions.
Senior Business Analyst with 10+ years experience in business & IT analytical work, HR systems, data warehousing, and stakeholder management. Hybrid to onsite in Toronto.
Customer Relations Business Analyst developing and maintaining Power BI reports for producer compliance optimization. Collaborating with teams to analyze data trends and enhance producer experience.
Business Analyst with 6+ years experience in SQL, RPA & Power Apps for Capital Markets. Hybrid role in Toronto focusing on requirements gathering, data analysis & stakeholder management.
Data Analytics Senior Advisor transforming internal audit with data - driven insights. Developing methodologies and supporting auditors with analytical results in a collaborative environment.
Data Analyst specializing in data models and visualization for Kokku (an OV Entertainment Group company). Responsibilities include designing data models and building BI dashboards for operational insights.
Manager responsible for data analysis and performance reporting at Castlemain. Leading initiatives for continuous improvement through data governance and visualization.
Manager, Data Analyst driving continuous improvement and data governance at Castlemain. Leading performance measurement and reporting initiatives across multiple teams or business units.
Senior Data Analyst creating analytics solutions and insights for campaign performance evaluation at Shyft Labs. Collaborating with teams to deliver data - driven strategies in a hybrid environment.