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About the role

  • Senior Data Analyst responsible for analyzing the success of marketing campaigns at Sun Life. Utilize data analytics to support financial security and personalized client engagement initiatives.

Responsibilities

  • For each campaign, monitor and analyze key performance indicators as well as overall campaign results
  • Proactively identify challenges to campaign success and work with the agile team to find and implement solutions
  • Offer proactive feedback, strategic insights and ideas for campaign improvement
  • Partner with our Analytics team to uncover data driven insights to support the development of marketing strategies for segmented campaigns
  • Partner with our Analytics team and key stakeholders to support the ongoing segmentation/analysis of the member base to drive/inform targeted campaigns and initiatives in support of the key marketing strategies
  • Ensure the accurate and timely completion of all campaign reporting, including distribution and review with key stakeholders
  • Operationalize reporting and related processes to monitor and assess the success of the campaigns
  • Supporting the development of the marketing strategies through a robust understanding of the competitive landscape and industry
  • Providing regular campaign performance reviews to identify problems or opportunities

Requirements

  • Undergraduate in Business, Statistics or Computer Science (or equivalent university degree or college diploma)
  • 5+ years’ experience in a Data Analyst or Marketing Performance Analyst role
  • 3+ years' experience working with SAS or similar tools
  • 2+ years' experience with SQL
  • 2+ years’ experience working with Tableau or other visualization tools
  • Experience using analytical concepts and statistical techniques: hypothesis development, designing tests/experiments, analyzing data, drawing conclusions, and developing actionable recommendations for campaigns
  • Experience working with and deriving insight from large data sets
  • Strong analytical and problem-solving skills with the ability to break down high-level data into easily communicated information
  • Financial or Insurance services product experience and knowledge preferred
  • Ability to stay organized under conditions of multiple tasks and tight deadlines

Benefits

  • Competitive salary and bonus structure influenced by market range data
  • 20 days vacation per year and an innovative sabbatical program
  • A friendly, collaborative and inclusive culture
  • Being part of our Analytics community, where we share best practices and broaden skill-sets
  • Flexible Benefits from the day you join to meet the needs of you and your family
  • Pension, stock and savings programs to help build and enhance your future financial security
  • Fitness and wellness programs that help you balance work and life and enjoy a healthier lifestyle

Job title

Job type

Full Time

Experience level

Senior

Salary

CA$80,000 - CA$128,000 per year

Degree requirement

Bachelor's Degree

Tech skills

SQLTableau

Location requirements

HybridTorontoCanada

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