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About the role
- Growth Marketing Manager driving data-driven subscriber acquisition for The Globe and Mail, Canada’s national media brand. Leading personalized email, CRM, and multi-channel campaigns.
Responsibilities
- Lead targeted, data-driven subscriber acquisition initiatives
- Identify and prioritize high-value audience segments using behavioral and demographic data
- Build, refine, and optimize target audience cohorts with analytics, data, and engagement teams
- Plan and execute targeted acquisition campaigns across email and onsite personalization channels
- Support app-based, offsite, and other targeted marketing campaigns while ensuring consistent messaging and brand alignment
- Own email acquisition and nurture strategy, including segmentation, campaign design, and performance optimization
- Design and execute personalized email campaigns to increase subscriber acquisition and conversion
- Optimize email messaging, creative, audience segmentation, timing, and frequency through testing and refinement
- Develop customer journeys supporting onboarding, engagement, nurturing, and conversion objectives
- Manage campaign calendars, quality assurance, timelines, deployment, and execution
- Track campaign performance, conduct A/B testing, analyze results, and provide recommendations
- Collaborate with analytics teams on reporting, attribution, forecasting, and performance measurement
- Work cross-functionally with analytics, engagement, product, customer experience, editorial, and creative teams
Requirements
- Minimum 4 years of relevant experience in growth marketing, lifecycle marketing, CRM marketing, digital marketing, or a related field
- Strong marketing management knowledge with a solid understanding of digital media and subscription or membership marketing
- Demonstrated expertise in email and CRM marketing
- Experience with audience segmentation, personalization, and targeted marketing strategies
- Strong understanding of customer acquisition, conversion, and purchase funnels
- Data-driven mindset with the ability to interpret performance metrics and turn complex data into actionable insights
- Experience managing campaigns across multiple channels and executing marketing campaigns from strategy through implementation
- Strong analytical and problem-solving skills
- Experience using analytics and reporting tools such as Amplitude, Tableau, and Microsoft Office applications
- Excellent communication and collaboration skills with the ability to work effectively across cross-functional teams and external partners
- Knowledge and understanding of the Canadian content landscape, particularly news and media
- Undergraduate degree in Business, Marketing, Economics, or a related discipline (preferred)
- Experience within subscription-based, media, publishing, membership, or direct-to-consumer organizations (preferred)
- Experience designing and executing segmentation and personalization strategies that drive conversion and retention results (preferred)
- Demonstrated success using A/B testing methodologies to optimize campaign performance and customer acquisition outcomes (preferred)
- Experience leading end-to-end, multi-channel marketing campaigns with measurable business impact (preferred)
- Advanced understanding of customer lifecycle marketing, subscriber acquisition, and retention best practices (preferred)
Benefits
- Flexible work arrangements
- Training and mentorship opportunities
- Competitive compensation
- Hybrid work environment
- Generous vacation
- Flexible work arrangements
- Parental leave top-up
- Competitive health and dental benefits
- Defined Benefit pension plan
- Annual wellness subsidy
- On-site chiropractor and registered massage therapist
- Employee and family assistance program
- Free digital subscription to globeandmail.com
- 40% off other Globe products
- Education assistance for external training courses
- Lateral and upward advancement opportunities
- Formal and informal mentorship and peer-to-peer learning programs
- Internal and external training and development opportunities
- Disability accommodation during recruitment
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