Growth Marketing Specialist supporting paid campaigns, lead generation, analytics, and nurture programs. Applying AI tools to accelerate marketing operations and SaaS growth.
About the role
- Growth Marketing Manager owning paid, SEO, CRO, email, and referral growth for Wagepoint’s payroll software. Driving SMB acquisition across Canada through data, experimentation, and AI.
Responsibilities
- Build and own the growth strategy for the SMB segment, including priorities, roadmap, and success KPIs
- Run paid search, paid social, and display campaigns across Google Ads, Meta Ads, LinkedIn Ads, Microsoft Ads, ChatGPT Ads, and future platforms
- Allocate budgets, manage targeting, and conduct creative testing
- Own technical SEO and organic growth for SMB and Partner audiences
- Improve crawlability, indexation, site speed, structured data, traffic, and rankings
- Lead conversion rate optimization for landing pages, forms, and conversion paths
- Manage listings and paid placements on directory and review sites such as Capterra and G2
- Own email strategy and execution, including calendars, copy, and lifecycle nurture campaigns
- Design and grow the SMB referral program, including incentives, promotion, and performance tracking
- Plan and launch integrated campaigns across paid, email, content, and web channels
- Analyze performance data to reallocate budget and prioritize investment
- Share channel and lead-quality insights with the SMB Sales team
- Collaborate with Sales, Product, Content, and Customer Success
- Report directly to the Director of Growth Marketing
- Use data, experimentation, and AI to improve customer acquisition for Wagepoint’s SMB segment
Requirements
- 5+ years of experience in growth, performance, or digital marketing, or a similar acquisition-focused role
- Experience owning a segment- or channel-level growth strategy, including setting priorities, roadmaps, and success metrics
- Hands-on experience managing and optimizing paid search, paid social, PPC directory and review sites, technical SEO, CRO, and referral programs
- Track record of building and running successful multi-channel marketing campaigns
- Experience managing acquisition funnels, including landing pages, website conversion, lead generation, and experimentation
- Strong analytical skills with GA4, Google Search Console, and marketing automation or CRM platforms
- Solid grasp of funnel metrics, CAC, conversion rates, pipeline, and ROI
- Commercial mindset connecting marketing activity to pipeline, revenue, and customer acquisition economics
- Curious, test-and-learn approach with the organization to juggle multiple priorities and own results end-to-end
- Experience working cross-functionally with Sales, Product, Content, Design, and Marketing teams
- Bachelor’s degree in Marketing, Business, or a related field
- B2B SaaS or SMB marketing experience is a bonus
- Experience with newer ad platforms such as ChatGPT Ads is a bonus
Benefits
- Professional development opportunities
- New experiences and career growth
- Flexible, autonomous remote work
- Virtual interviews
- Inclusive and supportive hiring process
- Accommodation support during recruitment
- AI-supported application review with final decisions made by the People Ops team
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