Growth marketing manager driving Google Ads, website testing, and signup - to - paid conversion for Rebrandly’s branded - link analytics platform. Fully remote across the US, Canada, and Ireland.
About the role
- Head of Growth Marketing building Phorest’s North American medspa software presence. Driving demand, partnerships, campaigns, and pipeline growth across Canada and the USA.
Responsibilities
- Own Phorest’s North American medspa marketing strategy
- Develop and execute an integrated marketing plan for lead generation, pipeline growth, and long-term market presence
- Own medspa marketing targets, budgets, and performance
- Lead marketing across SEO, paid media, website optimization, content, events, partnerships, and brand building
- Establish Phorest as a recognized and trusted software partner for medspa and aesthetics businesses
- Develop messaging, campaigns, and content for medspa owners, operators, and decision-makers
- Build relationships with industry publications, trade media, podcasts, events, and other relevant channels
- Develop customer stories and case studies
- Create demand through partnerships, affiliates, industry events, webinars, and co-marketing
- Experiment with new channels and approaches
- Leverage AI, automation, and emerging marketing technologies
- Collaborate with the North American medspa Sales team on pipeline and revenue goals
- Partner with global and regional marketing specialists across content, paid media, digital, events, and creative
- Use industry insights, competitor activity, and market trends to inform marketing
- Represent Phorest at conferences, partner events, and customer engagements
- Travel across North America to attend events, meet partners and customers, visit clients, and support industry events
Requirements
- Strong B2B marketing experience, ideally within SaaS or another technology-driven business
- Experience owning and delivering a marketing strategy for a region, industry vertical, or growth market
- Track record of building brand awareness, entering new markets, or growing a business’s presence in a competitive space
- Broad, hands-on understanding of SEO, paid media, website optimization, content, PR, events, and partnerships
- Experience owning lead generation targets, managing budgets, and measuring marketing ROI
- Ability to move between strategy development and hands-on execution
- Proficiency using AI tools to enhance marketing effectiveness, optimize campaigns, streamline processes, and build automated marketing workflows
- Curiosity about AI and emerging marketing technologies
- Excellent collaboration and stakeholder management skills
- Proactive, resourceful, self-starter mentality
- Willingness to travel across North America
- Experience in medspa, medical aesthetics, beauty, wellness, or healthcare technology is advantageous
- Experience marketing to small and medium-sized business owners or multi-location operators is advantageous
- Agency background is advantageous
- Existing knowledge of the North American medspa landscape, industry publications, influencers, or trade associations is advantageous
Benefits
- Fully employer-paid Medical, Dental, Life, AD&D, Short Term Disability, and an EAP
- Wellness perks
- Optional 401(k)
- Optional upgraded insurance options
- In-house Learning and Development/Business coach
- Online learning resources including LinkedIn Learning
- Regular social events
- Employee Resource Groups, clubs, societies, or groups
- Fully remote work arrangement
Job title
Job type
Experience level
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Degree requirement
No Education Requirement
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