Head of Growth Marketing building Phorest’s North American medspa software presence. Driving demand, partnerships, campaigns, and pipeline growth across Canada and the USA.
About the role
- Senior Growth Marketing Manager driving ABM, sales acceleration, and revenue growth for Maya HTT’s digital engineering solutions. Partnering with Sales across North America and Europe.
Responsibilities
- Develop and execute growth marketing programs driving pipeline generation, deal acceleration, and revenue growth
- Lead highly personalized 1:1 and 1 ABM initiatives targeting strategic prospects, key accounts, and existing customers
- Partner with Sales on strategic account planning using account intelligence, buying signals, and whitespace analysis
- Develop integrated programs for customer acquisition, cross-selling, upselling, and expansion
- Build targeted campaigns engaging buying committees and addressing account-specific challenges and business outcomes
- Partner with Sales, BDRs, Business Development, and Revenue Operations on account-based sales plays
- Accelerate active deals, re-engage stalled opportunities, and generate new pipeline
- Develop BDR enablement materials, personalized outreach sequences, account briefs, presentations, competitive messaging, and sales tools
- Collaborate on lead prioritization, nurturing, and sales handoffs
- Analyze sales trends, pipeline data, and account engagement
- Use generative AI tools such as ChatGPT and Claude for account research, content creation, personalization, and campaign automation
- Develop account-specific and vertical-specific content including presentations, email sequences, landing pages, and sales collateral
- Translate complex technical capabilities into customer-centric messaging
- Test AI-powered workflows to improve marketing efficiency, personalization, and scalability
- Monitor account engagement, pipeline contribution, conversion rates, deal velocity, and revenue impact
- Improve segmentation, targeting, attribution, and sales and marketing alignment
- Collaborate with Product Marketing, Product Strategy & Growth, Sales, and Customer Success on integrated growth initiatives
Requirements
- Bachelor's degree in Marketing, Business, Communications, or a related field
- 8+ years of B2B marketing experience, with strong expertise in ABM, growth marketing, demand generation, or revenue marketing
- Proven experience partnering directly with enterprise Sales teams on strategic account planning, sales plays, pipeline acceleration, and account expansion
- Strong understanding of complex B2B sales cycles, buying committees, and multi-stakeholder engagement
- Hands-on proficiency with generative AI tools for account research, content creation, personalization, and marketing automation
- Strong content creation, storytelling, analytical, and project management skills
- Ability to translate technical solutions into business value
- Experience with Salesforce, Pardot/Marketing Cloud Account Engagement or equivalent, Power BI, and Microsoft Excel
- Ability to manage multiple priorities independently
- Excellent communication skills in French and English
- Experience in engineering software, industrial technology, manufacturing, or complex B2B technology markets is a strong asset
Benefits
- Flex Working Hours and Hybrid Work
- Permanent Position
- 100% Employer-Paid Benefits starting from Day One: Medical, Dental, Vision, Life, Short/Long Term disability insurances
- Group RRSP / DPSP Plan with Employer Contributions, open to join from Day One
- Career Growth Opportunities and flexible career paths
- Learning Opportunities and skills development
- Flexible PTO Policy
- Sick/Personal Days
- Summer Flex Schedule
- Structured Onboarding Program
- Team support and assistance from Day One
- Opportunity to join an award-winning company recognized worldwide as an industry leader
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