Head of Growth Marketing building Phorest’s North American medspa software presence. Driving demand, partnerships, campaigns, and pipeline growth across Canada and the USA.
About the role
- User acquisition team lead scaling PPC and affiliate channels for ScholarshipOwl’s scholarship marketplace. Coaching traffic managers while optimizing budgets, attribution, fraud prevention, and growth economics.
Responsibilities
- Own scaling user acquisition across paid PPC and partner Affiliate channels
- Manage, develop, and coach PPC and Affiliate Managers
- Set KPIs, testing roadmaps, and accountability standards
- Conduct structured performance reviews and clarify ownership of priorities and deliverables
- Update team leads and stakeholders on performance, risks, opportunities, and projection changes
- Manage and dynamically allocate acquisition budgets across PPC and Affiliate networks using CAC, ROAS, and LTV
- Guide PPC bidding, creative testing, affiliate deal negotiation, and new traffic-source scaling
- Monitor full-funnel conversion rates and payback periods
- Deliver accurate weekly forecasts
- Maintain attribution accuracy across tracking platforms
- Eliminate click fraud, bot traffic, and budget waste
Requirements
- 3+ years of professional performance marketing / user acquisition experience
- At least 1+ year in a hands-on PPC role
- At least 1+ year in hands-on affiliate management
- At least 1+ year managing or leading a growth/traffic team
- Proven ability to balance strategic leadership, team communication, coaching, and direct execution
- Track record managing meaningful acquisition budgets and making performance-based capital allocation decisions
- Strong working knowledge of PPC campaign management, keyword bidding, creative testing, and paid media optimization
- Deep understanding of partner economics and affiliate strategy
- In-depth understanding of CAC/CPA, conversion rates, payback periods, ROAS, and LTV
- Ability to diagnose click fraud, attribution hijacking, bot traffic, poor targeting, and low-intent sources
- Hands-on experience with TUNE, Affise, Everflow, Mixpanel, and GA4 or similar tools
- Strong analytical and quantitative foundation, including independently querying and segmenting data
- Degree or professional qualification in Marketing, Business, Economics, Statistics, Data, or a related field is a nice-to-have; hands-on track record prioritized over formal education
- Nice-to-haves include SQL, basic programming or scripting, custom dashboards, multi-touch attribution, experimentation frameworks, Clay, web scrapers, and LLMs
Benefits
- Fully Remote: Work from anywhere in the world while collaborating with a global team
- Unlimited PTO
- Computer Upgrade Budget: Up to $1,600 for a primary work computer
- Workspace Upgrade Program: Up to $800 for a home office
- Monthly Coworking Allowance: $200/month
- Owl Shine Program: Monthly employee recognition and awards
- Continuous Learning Culture: Support for experimentation and career growth
- Annual Global Off-sites
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