Head of Growth Marketing building Phorest’s North American medspa software presence. Driving demand, partnerships, campaigns, and pipeline growth across Canada and the USA.
About the role
- Growth Marketing Manager scaling Veem’s global payments fintech through demand generation, paid acquisition, and lifecycle programs. Driving measurable pipeline, revenue, retention, and expansion across Canada and international markets.
Responsibilities
- Own growth strategy across acquisition, activation, pipeline, revenue, retention, and expansion
- Drive pipeline through inbound, outbound, product-led, paid, partnership, and account-based channels
- Balance product-led growth with sales-assisted motions across customer segments
- Identify funnel constraints and prioritize opportunities with the greatest revenue impact
- Build and optimize demand-generation, ABM, paid search, paid social, and performance marketing programs
- Manage campaigns across Google Ads and LinkedIn Ads
- Use ICP-based targeting and intent data to reach high-value accounts and buying groups
- Develop programs for audiences across North America, Europe, and other international markets
- Design and execute experiments across website, onboarding, lifecycle, and acquisition channels
- Improve conversion across demos, trials, self-serve signups, and customer journeys
- Build email, nurture, onboarding, reactivation, retention, and expansion programs
- Partner with Product to improve activation, onboarding, and product-led growth motions
- Partner with Sales on ICP definition, account targeting, messaging, lead quality, pipeline creation, and sales velocity
- Improve MQL-to-SQL conversion and funnel alignment
- Own growth reporting, attribution, forecasting, and performance optimization
- Build dashboards tracking CAC, LTV, ROAS, conversion rates, pipeline contribution, revenue, and retention
- Maintain measurement across marketing automation, CRM, analytics, and advertising systems
- Manage marketing automation and AI-enabled workflows or agents
- Identify AI opportunities for research, campaign execution, personalization, analysis, and operational efficiency
- Support and develop marketing team members through priorities, feedback, and shared practices
- Evaluate new channels, technologies, and growth strategies for scalable opportunities
Requirements
- 4–8+ years of experience in B2B growth, demand generation, performance marketing, revenue marketing, product growth, or lifecycle marketing
- Experience in fintech, payments, financial services, or cross-border payments
- Experience operating in a growth-stage company, ideally with approximately 100–500 employees or a comparable environment
- Proven record of generating qualified pipeline and revenue beyond top-of-funnel activity metrics
- Strong understanding of B2B funnels, including lead, MQL, SQL, opportunity, and closed-won stages
- Hands-on paid acquisition experience across Google Ads, LinkedIn Ads, paid search, or paid social
- Experience with funnel optimization, conversion-rate optimization, and structured experimentation
- Experience building lifecycle, nurture, reactivation, retention, or expansion programs
- Strong working knowledge of CAC, LTV, ROAS, attribution, conversion, and pipeline reporting
- Hands-on experience with HubSpot, Salesforce, Marketo, or comparable CRM and marketing automation platforms
- Experience with analytics tools such as GA4, Mixpanel, SQL, or similar platforms
- Experience using or managing AI-enabled tools, agents, or automated workflows
- Strong cross-functional partnership skills, particularly with Sales and Product teams
- Strategic but hands-on working style, with the ability to prioritize and execute in an ambiguous environment
- Experience leading projects, mentoring colleagues, or managing and developing team members
- Product-led growth or hybrid product-led and sales-assisted experience
- Account-based marketing and ICP-based targeting expertise
- 6sense or other intent-data platform experience
- Experience optimizing demo, trial, or self-serve signup journeys
- Campaign experience across Canada, the United States, Europe, or other international markets
- Technical fluency with tracking, integrations, APIs, and growth tooling
- Experience marketing global payments, virtual accounts, card products, or stablecoin-enabled financial services
Benefits
- Bonus
- Stock options
- Health benefits
- 3 weeks vacation
- Remote work within Canada
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Tech skills
Location requirements
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