Head of Growth Marketing building Phorest’s North American medspa software presence. Driving demand, partnerships, campaigns, and pipeline growth across Canada and the USA.
About the role
- Growth marketing manager leading acquisition and customer marketing for ClearGov’s public-sector financial platform. Driving SEO/AEO, ABM/ABX, expansion revenue, and a two-person team.
Responsibilities
- Lead a team of two marketers covering acquisition and customer marketing
- Hire as needed, coach, and manage team members with regular 1:1s, goals, and development plans
- Set quarterly growth marketing strategy and OKRs for net-new pipeline and expansion revenue
- Report results to marketing leadership
- Personally lead high-priority campaigns and strategic accounts as a player-coach
- Identify and act on SEO/AEO gaps, underperforming ABM segments, expansion opportunities, and churn-risk signals
- Own inbound SEO and AEO strategy to grow organic visibility and traffic
- Build and run ABM/ABX programs across email, webinars, social, and content
- Partner with Sales on target accounts, campaign timing, and lead hand-off criteria
- Own post-sale marketing, including newsletters, product announcements, webinars, in-app announcements, and expansion campaigns
- Build and manage customer reference and advocacy programs
- Lead case studies, video testimonials, and social proof creation
- Track and report expansion campaign performance, including influenced pipeline, conversion rates, and upsell/cross-sell revenue
- Use AI tools daily for content production, personalization, SEO/AEO research, and reporting
- Run cross-channel experiments and use data to guide investment
Requirements
- 5–7+ years in B2B SaaS marketing
- 1–2+ years directly managing people
- Full-funnel growth marketing experience with measurable results in net-new pipeline and expansion revenue
- Hands-on SEO experience and working knowledge of AEO/answer-engine optimization
- Experience building and running ABM/ABX programs across email, webinars, and social
- Familiarity with intent/ABM platforms such as 6sense or Demandbase is a plus
- Demonstrated, regular use of AI tools in a marketing workflow
- Hands-on proficiency with Marketo, HubSpot, or similar marketing automation platform
- Comfort using CRM data; Salesforce preferred
- Strong content and storytelling skills across case studies, campaign copy, webinar scripts, and video
- Experience in a SaaS environment
- GovTech or public sector experience is a plus, but not required
Benefits
- Remote and flexible work environment
- Competitive compensation and benefits
- Medical, dental & vision insurance
- FSA, HSA, and/or Dependent Care FSA (US)
- Life + AD&D insurance, plus short-term and long-term disability insurance (US)
- Life + disability insurance (Canada)
- 401(k) (US) / RRSP (Canada) with 3.5% match
- 10 company holidays
- 3 wellness days
- Paid vacation time off
- Sick and safe time off
- Paid parental leave
- Paid bereavement leave
- Paid jury duty + civic service leave
- Employee assistance program
- 2 summer days + annual end-of-year "Dimming of the Lights"
- Employee referral bonus program
- Opportunities to grow as we scale
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