Head of Growth Marketing building Phorest’s North American medspa software presence. Driving demand, partnerships, campaigns, and pipeline growth across Canada and the USA.
About the role
- Marketing Manager developing integrated campaigns for Manulife’s Canadian Group Benefits business. Driving member engagement, digital adoption, and measurable marketing outcomes through cross-functional collaboration.
Responsibilities
- Lead the development of data-driven marketing strategies and integrated plans supporting business goals
- Provide strategic recommendations to MarTech and Personalization, Product, Digital Experience, Customer Centricity, and Distribution teams
- Develop and manage omni-channel marketing plans, ensuring messaging consistency, brand alignment, KPIs, and business outcomes
- Lead campaign planning, timelines, and prioritization across multiple initiatives and cross-functional teams
- Project manage multiple marketing programs concurrently
- Ensure milestones, deliverables, and expectations are met
- Guide internal and external creative teams, including agency partners, in developing marketing concepts, campaigns, and digital assets
- Partner with measurement and insights teams to develop and maintain campaign reporting frameworks
- Evaluate campaign performance, identify optimization opportunities, and measure business impact
- Present results, insights, and recommendations to senior stakeholders and cross-functional partners
- Champion digital marketing best practices
- Identify opportunities to improve marketing processes, workflows, and operational effectiveness using Generative AI solutions
Requirements
- University or college degree in marketing, communications, media, or related field
- 8–10+ years of marketing experience
- Proven experience developing and leading digital marketing strategies and campaigns
- Strong understanding of digital media, content strategy, and online marketing best practices
- Strong analytical skills with the ability to measure and optimize campaigns using insights and data
- Experience with A/B testing, campaign optimization, and performance metrics
- Exceptional writing and editing abilities
- Experience with MarTech tools, such as Salesforce Marketing Cloud, Adobe Customer Data Platform, Adobe Analytics, Voice dashboards, and Power BI
- Proficiency with Microsoft Office Suite: PowerPoint, Word, Excel, and Teams
- Proficiency with project management tools, such as Workfront and Smartsheet
- Experience in Group Benefits, healthcare, or related industries is highly valued
- Bilingualism in English and French is an asset
- If located in Québec, proficiency in both English and French is required to support clients from various provinces outside Québec
Benefits
- Flexible environment supporting well-being and inclusion
- Learning and career growth support
- Health insurance
- Dental insurance
- Mental health benefits
- Vision insurance
- Short- and long-term disability insurance
- Life and AD&D insurance coverage
- Adoption and surrogacy benefits
- Wellness benefits
- Employee and family assistance plans
- Retirement savings plans
- Pension plan
- Global share ownership plan with employer matching contributions
- Financial education and counseling resources
- Paid holidays
- Vacation days
- Personal days
- Sick days
- Statutory leaves of absence
- Incentive programs and incentive compensation tied to business and individual performance
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