Head of Growth Marketing building Phorest’s North American medspa software presence. Driving demand, partnerships, campaigns, and pipeline growth across Canada and the USA.
About the role
- B2B Growth Marketer building go-to-market strategy, positioning, and LinkedIn content engines for fast-growing software entrepreneurs. Turning executive expertise into pipeline-generating content.
Responsibilities
- Segment clients’ markets and define Ideal Customer Profiles (ICP)
- Develop positioning and messaging strategies
- Create GTM activities and strategy alignment documents, market segmentation and ICP definitions, and positioning and messaging frameworks
- Build bespoke LinkedIn content strategies tied to business goals
- Establish content narratives, thought-leadership positioning, and content pillars
- Set up content operations systems for creation, approval, distribution, and repurposing
- Optimize LinkedIn profiles to build trust and convert visitors
- Automate LinkedIn ICP network expansion and the capture, enrichment, and connection of profile engagers
- Set up and manage LinkedIn Thought Leader Ads
- Run bi-weekly content calls with clients
- Turn client calls into content outlines and write content in the client’s voice
- Manage client communication and project timelines across accounts
- Build monthly performance reports covering content and pipeline development
Requirements
- Hands-on B2B marketing experience across positioning, messaging, and ICP definition
- Excellent writing and communication in both German and English
- Genuinely strong copywriting
- Comfort with LinkedIn as a go-to-market channel
- Experience with content operations and automation tooling for network expansion, engagement capture, and enrichment
- Experience with paid amplification via LinkedIn Thought Leader Ads
- Highly organized way of working, comfortable juggling many accounts and moving pieces at once
- Natural curiosity and willingness to learn about any industry or topic
- Sharp research habits
- Detail-oriented mindset with high standards for quality
- Grounded confidence based on real competence
- Ability to work from proven frameworks, internal playbooks, and team processes
Benefits
- 90% remote work
- Performance-based compensation based on results
- Professional development budget of up to 5,000 CHF annually
- Working with a manageable number of focused clients (4–6 simultaneously)
- Building and co-shaping DACH's leading Pipeline, Sales & HubSpot agency
- Positioning as a specialist expert in the B2B sales landscape
- Fast decision-making processes
Job title
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Degree requirement
No Education Requirement
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