Head of Growth Marketing building Phorest’s North American medspa software presence. Driving demand, partnerships, campaigns, and pipeline growth across Canada and the USA.
EC
Head of Growth Marketing – Paid Acquisition, High-Ticket Funnels
Posted 4 days ago
About the role
- Head of Growth Marketing leading paid acquisition, CRO, creative, email, and funnel performance for Marriage Reset’s men’s marriage coaching business. Owning the turnaround from media strategy through team scaling.
Responsibilities
- Take full ownership of paid client acquisition and run a marketing turnaround for an eight-figure men's coaching company
- Own paid media strategy, account structure, testing methodology, and results with the external media-buying partner
- Lead scaling, budget allocation, lead quality, CPM reduction, and expansion decisions across Meta, Google/YouTube, and Bing
- Own growth economics, forecasts, and monthly revenue-to-spend planning
- Direct creative and messaging strategy, including hooks, angles, ads, avatar architecture, VSL copy, direct-response copy, creative volume, and final quality control
- Own VSL improvements and iterations
- Manage compliance, final-review gates, multi-account testing, platform-policy monitoring, and restriction playbooks
- Own conversion-event architecture, event routing, pixel conditioning, attribution, and the canonical weekly funnel scoreboard
- Lead funnel architecture and CRO testing from opt-in through sale, including VSL, applications, booking, confirmation pages, and persona-specific funnels
- Own email performance, sequences, broadcasts, and the learning loop between email and paid acquisition
- Lead the existing marketing team, establish standards, run weekly plans and structured meetings, conduct quarterly performance reviews, and make hiring decisions
- Design processes, production pipelines, and creative/editing throughput and quality standards
- Analyze competitor ads and VSLs and identify ways to compete more effectively
- Operate AI-first using Claude and Claude Code for analysis, research, SOPs, compliance pre-checks, and systems building
- Report to the CEO and work closely with the founder
- Target outcomes include restoring historical ROAS, growing revenue, and building a high-standard marketing department
Requirements
- Ran or led marketing for offer(s) doing $1M+/month within the last 18 months – verifiable
- Deep high-ticket call-funnel experience – optimizing to booked calls and sales, not to leads
- Expert Meta media buying with real Andromeda-era fluency – creative-as-targeting, concept-level testing, pixel conditioning
- Familiarity with what experts like Jeremy Haynes teach, and ability to teach it back to the team
- Proven creative and hook direction, with receipts (ads directed and the numbers behind them)
- Managed a marketing team of 5+ (copywriters, editors, media buyers, social media managers) to a visibly high standard
- Built or rebuilt marketing processes and lifted the output quality of a creative team (editors, designers, copywriters), not just managed headcount
- Compliance-sensitive vertical experience: operated where an account can die overnight
- Google Ads at expert level (strong working competence is preferred)
- Experience in a relationship, men's transformation, or adjacent emotional-transformation niche, and specific concepts to test for a marriage offer
- Hyros, GoHighLevel, ClickFunnels fluency; split-testing tooling that tracks from opt-in to sale (like convert.com)
- Entrepreneurial or intrapreneurial background
Benefits
- Fully remote position
- Full-time employment
- Core hours in the European or Dubai time zone
- Annual performance bonus of up to 10% of your fee, tied to targets fully within your control
- Path to CMO title
- Profit-share tied to business growth
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
Report this job
Found something wrong with the page? Please let us know by submitting a report below.
Growth marketing manager driving Google Ads, website testing, and signup - to - paid conversion for Rebrandly’s branded - link analytics platform. Fully remote across the US, Canada, and Ireland.
Growth marketing manager leading acquisition and customer marketing for ClearGov’s public - sector financial platform. Driving SEO/AEO, ABM/ABX, expansion revenue, and a two - person team.
Growth Marketing Manager scaling Veem’s global payments fintech through demand generation, paid acquisition, and lifecycle programs. Driving measurable pipeline, revenue, retention, and expansion across Canada and international markets.
Senior Growth Marketing Manager driving ABM, sales acceleration, and revenue growth at Maya HTT, a digital engineering solutions provider. Leveraging generative AI and strategic account marketing.
Senior Growth Marketing Manager driving ABM, sales acceleration, and revenue growth for Maya HTT’s digital engineering solutions. Partnering with Sales across North America and Europe.
Marketing Manager developing integrated campaigns for Manulife’s Canadian Group Benefits business. Driving member engagement, digital adoption, and measurable marketing outcomes through cross - functional collaboration.
B2B Growth Marketer building go - to - market strategy, positioning, and LinkedIn content engines for fast - growing software entrepreneurs. Turning executive expertise into pipeline - generating content.
User acquisition team lead scaling PPC and affiliate channels for ScholarshipOwl’s scholarship marketplace. Coaching traffic managers while optimizing budgets, attribution, fraud prevention, and growth economics.
Founding growth marketer scaling Silvie, Pontosense’s camera - free senior safety sensor. Owning SEO, paid acquisition, social, conversion, and channel ROI.