Leadership and personal growth consultant supporting professionals through online conversations, relationship building, and digital marketing. Remote contractor role with training, mentoring, and performance - based compensation.
SP
Senior Customer Growth Marketing Specialist
Posted 10 hours ago
About the role
- Senior B2B customer growth marketer driving email, automation, and integrated campaigns for Staples Promotional Products. Optimizing customer engagement, loyalty, and sales for branded merchandise programs.
Responsibilities
- Develop annual customer marketing and communication plans that support business objectives and drive program growth
- Own, create, and execute email marketing, lead nurture, and conversion campaigns using marketing automation platforms, including Marketo and Salesforce
- Measure and analyze campaign performance across email and digital channels using reporting tools, UTM tracking, and Google Analytics 4 (GA4)
- Leverage data and customer insights to optimize campaign effectiveness, engagement, conversions, and revenue impact
- Conduct customer and industry research to develop tailored marketing strategies and recommendations
- Support Business Development efforts through customer case studies, targeted campaigns, sales enablement tools, and customer-specific marketing initiatives
- Develop and manage e-blasts, e-store promotions, digital assets, banners, and printed marketing materials
- Maintain compliant customer marketing lists and ensure adherence to applicable marketing regulations
- Provide marketing support for events, sponsorships, catalogs, and customer-facing initiatives
- Develop statements of work (SOWs) and help guide agency-style marketing services for customers
- Manage media budgets and ensure marketing programs are executed within established guidelines
- Direct the creation, production, and distribution of marketing communications
- Create presentations, webcasts, and supporting materials for customer and vendor initiatives
- Collaborate with Canadian, U.S., and U.K. teams to leverage best practices, marketing assets, and innovative ideas
- Ensure communications reflect brand standards, customer goals, and compliance requirements
Requirements
- 3+ years of experience in a B2B marketing communications or customer marketing role
- Outstanding written and verbal communication skills, including plain-language writing
- Advanced proficiency with Microsoft Office applications
- Hands-on experience with marketing automation platforms, campaign reporting, and performance optimization
- Experience working with Marketo, Salesforce, or similar marketing technology platforms
- Ability to develop business-focused marketing communications across digital and print channels
- Strong organizational skills with demonstrated success managing multiple projects and deadlines
- Ability to plan, manage, and execute end-to-end marketing communication initiatives
- Bachelor’s degree or college diploma in Communications, Public Relations, Journalism, Business Administration, Marketing, or a related field (preferred)
- Bilingual capabilities in English and French (preferred)
- Experience with Google Analytics 4 (GA4), UTM tracking, and marketing performance attribution (preferred)
- Knowledge of marketing regulations, compliance requirements, and best practices (preferred)
- Experience supporting website development, content management, or digital marketing initiatives (preferred)
- Strong presentation skills (preferred)
- Experience managing budgets and collaborating with external agencies (preferred)
- Design aptitude and creative direction experience (preferred)
- Strong copywriting skills and experience developing creative briefs (preferred)
- Experience in a customer-focused, agency-style, or promotional marketing environment (preferred)
Benefits
- Inclusive culture with associate-led Business Resource Groups
- Vacation Allotment and Holiday Schedule
- Online and Retail Discounts
- Company Match RRSP
- Physical and Mental Health Wellness programs
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