Senior Marketing Specialist coordinating campaigns, content, vendors, and launches for HearCANADA’s Canadian hearing - care clinics. Managing retail marketing projects across digital and traditional channels.
About the role
- Marketing Coordinator executing campaigns, social media, design, and events for WCG’s employment services. Promoting programs and increasing client recruitment across Canada.
Responsibilities
- Develop and implement promotional strategies and marketing campaigns for WCG employment services programs
- Increase awareness among clients, potential clients, employers, community organizations and other parties
- Identify daily social media priorities and maintain a comprehensive online promotion plan
- Solicit, place and promote photos, videos, websites and other digital content to the public
- Design and finalize brochures, flat sheets, rack cards and business cards using InDesign while complying with brand standards
- Collaborate with operations staff to create marketing materials promoting WCG services
- Monitor current online marketing trends, best practices, technologies and applications
- Support the Marketing Manager with larger-scale and strategic projects
- Create social media content through graphic design using Canva and InDesign
- Assist with research, production, posting and maintenance of social media platforms and related tools
- Ensure event materials comply with WCG, Ministry and stakeholder branding and graphic standards
- Coordinate event logistics and registration for open houses, job fairs, hiring fairs and employer spotlights
- Create print and digital event invitations, posters, flyers and handouts
- Create online event listings and advertise events online
Requirements
- Minimum 2 years’ experience with a variety of hands-on marketing functions in a busy work environment
- Experience ensuring outstanding marketing presence on social media platforms, particularly Facebook, Instagram and LinkedIn
- Proficient in Microsoft Office Suite
- Proficient in Adobe Creative Suite, particularly InDesign, Illustrator and Photoshop
- Proficient in Canva
- Results-oriented mindset and experience
- Excellent writing, communication and interpersonal skills
- Ability to manage multiple ongoing tasks, often under tight deadlines
- Strong organizational and problem-solving skills
- Proven graphic design skills, experience and knowledge
- WordPress, HubSpot and other web CMS systems preferred
- Bilingual (French) considered an asset
Benefits
- Comprehensive and flexible health and dental benefits
- Ongoing learning and development opportunities
- Generous time off policy to encourage work/life balance
- Diverse and inclusive workplace
- High employee engagement and teamwork
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