Senior Product Manager – MarTech, SaaS

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About the role

  • Senior Product Manager leading product strategy and execution at ActiveProspect. Collaborating across teams to enhance lead management and distribution strategies.

Responsibilities

  • Own and articulate the vision, strategy, and roadmap for lead management and distribution, ensuring alignment with company objectives and market opportunities.
  • Translate business goals into product priorities, balancing long-term vision with iterative value delivery.
  • Drive Go-to-market decision making to ensure business goals from product releases are achieved.
  • Quantify and model opportunity sizes to inform investment decisions and sequencing.
  • Lead cross-functional planning and ensure resources are focused on the highest-impact initiatives.
  • Partner with leadership to define pricing, packaging, and monetization strategies for your domain.
  • Leverage AI to accelerate product development workflows, including research, PRD development, prototyping, analysis, and experimentation.
  • Maintain a deep understanding of both lead buyers and sellers, speaking regularly with customers to uncover pain points and opportunities.
  • Translate customer insights into actionable strategies and feature development.
  • Stay informed on competitor trends, compliance regulations, and technology advancements influencing the lead ecosystem.
  • Ensure the voice of the customer is central to product decisions and trade-offs.
  • Build customer feedback loops, including a customer advisory board, to continuously validate product direction.
  • Define and own the core business metrics for your product area, including lead volume, quality, conversion, yield, and ROI.
  • Use quantitative and qualitative data to identify opportunities, validate hypotheses, and measure success.
  • Collaborate with analytics teams to establish clear KPI tracking and visibility for leadership.
  • Incorporate experimentation and testing frameworks to evaluate product improvements and GTM effectiveness.
  • Drive high-quality, predictable delivery in partnership with engineering and design.
  • Lead scoping sessions and manage prioritization across multiple stakeholders and dependencies.
  • Ensure new capabilities are launched with clear success criteria, tracking, and operational readiness.
  • Partner with Product Marketing and Client Success to plan GTM launches and customer onboarding that deliver measurable business impact.
  • Maintain accountability for results and continuous improvement after release.
  • Work cross-functionally with engineering, marketing, client success, sales, and finance to achieve shared goals.
  • Act as the central point of contact for your product area, ensuring clear communication of priorities, progress, and outcomes.
  • Foster alignment and transparency across teams; proactively surface risks and trade-offs.
  • Represent your product domain in company-wide planning, portfolio reviews, and leadership updates.
  • Demonstrate full ownership from problem identification through solution delivery and adoption.
  • Mentor and support Associate PMs or peers in discovery, prioritization, and customer engagement.
  • Model urgency, accountability, and customer obsession consistent with company values.
  • Contribute to a culture where team members feel engaged, challenged, and recognized for delivering impact.

Requirements

  • 5–8+ years of Product Management experience in SaaS, Marketing Tech, or Lead Management environment
  • Track record in executing product launches that have direct impact on business outcomes.
  • Deep experience building and optimizing web-based applications with complex UI workflows, ensuring intuitive and high-performing user experiences.
  • End-to-end ownership: proven success owning a roadmap, defining metrics, and managing for ROI.
  • Strong customer empathy and experience conducting customer research and validation.
  • Demonstrated ability to size opportunities, make data-driven tradeoffs, and build business cases for investment.
  • Hands-on experience defining and executing GTM strategy (launch plans, pricing, packaging, and adoption).
  • Strong analytical skills; comfortable working with financial models, performance dashboards, and experimentation frameworks.
  • Excellent communication and stakeholder management skills; can influence across teams and levels.
  • Experience with lead management, distribution, or marketing automation is a plus.
  • Experience with AI tools include Claude Code and Claude Design

Benefits

  • A collaborative work environment with the freedom and opportunities of a startup culture
  • A global, remote-first company that encourages occasional team get-togethers
  • Life and work balance
  • Flexible vacation time
  • Retirement plan matching up to 3% of your salary
  • Varied options for health, dental, vision, disability and life insurance

Job type

Full Time

Experience level

Senior

Salary

Not specified

Degree requirement

Bachelor's Degree

Tech skills

Go

Location requirements

RemoteCanada

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