Customer growth marketing manager driving expansion, adoption, and advocacy for FacilityOS’s unified facilities - operations platform. Building segmented campaigns, customer journeys, webinars, and proof programs.
About the role
- Senior Growth Marketing Manager building demand for Acuity Insights’ higher-education products. Leading campaigns, nurture, measurement, AI adoption, and international demand-generation pilots.
Responsibilities
- Set and run quarterly demand-generation plans aligned with commercial priorities
- Identify target audiences and opportunities, select channels and tactics, build and launch campaigns, measure results, and optimize based on learnings
- Translate product positioning, market insight, customer needs, and commercialization priorities into demand-generation strategies
- Architect, execute, and optimize integrated campaigns across paid media, email, web, content, prospect communications, and new approaches
- Own the webinar program end to end, including audience and promotion strategy, registration, follow-up, and measurement
- Build and evolve nurture programs with audience and vertical-specific journeys, triggers, segmentation, and sales-readiness paths
- Use HubSpot, campaign data, and business intelligence capabilities to measure qualified demand, pipeline progression, and revenue contribution
- Establish measurement rhythms, test targeting and messaging, compare campaign and channel performance, and guide investment decisions
- Apply AI to campaign development, research, content creation and repurposing, nurture, experimentation, and analysis
- Develop and run a demand-generation pilot in Australia/New Zealand or the UK/Ireland
- Collaborate with Product Marketing, Sales, Business Development, Customer Success, RevOps, Marketing Operations, Events Marketing, Communications, Customer Marketing, and Creative teams
- Report to the Director of Marketing
- Help build a stronger, more scalable demand-generation engine and improve commercialization, nurture, event-to-demand, AI, and international growth capabilities
Requirements
- Canadian residency and valid work authorization
- Experience owning B2B demand generation with accountability for qualified leads, pipeline, and commercial outcomes, ideally in SaaS or another complex B2B environment
- Experience designing, launching, measuring, and optimizing integrated campaigns across paid media, email, web, content, nurture, and virtual events
- Experience bringing a new product or meaningful product development to market and building demand around it
- Experience independently planning and executing webinars or other virtual events end to end
- Experience using marketing and funnel data to evaluate performance, identify patterns, make investment decisions, and understand marketing activity’s contribution to pipeline and revenue
- Experience building or significantly improving nurture programs, segmentation, automation flows, and recurring prospect communications using HubSpot or similar platforms
- Experience partnering with Sales and Product Marketing to turn customer, market, and product insight into demand-generation strategies
- Experience using AI meaningfully in day-to-day marketing work
- Experience generating demand outside North America, particularly in Australia/New Zealand or the UK/Ireland, would be valuable
- Experience as the only Growth Marketer or one of very few would be particularly relevant
- Ability to work independently, make recommendations, prioritize effectively, and move work forward
- Hands-on experience with campaign strategy, ad platforms, webinar plans, landing pages, and email flows
Benefits
- $3,000 annual learning budget
- Fully remote within Canada, with up to six weeks per year to work internationally
- Self-directed vacation (most teammates take 4–6 weeks annually)
- Monthly Acuity Days (a collective Friday off)
- Two-week company-wide closure each December
- Health benefits from day one for you and your dependents
- High trust and autonomy in how you get your work done
- Thoughtful, async-friendly communication across a distributed team
- Space for focused work alongside intentional collaboration and connection
- Sustainable approach to work that values impact over performative busyness
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