Regional Marketing Manager driving campaigns, events, and pipeline growth across North America. Supporting QIMA’s testing, inspection, and certification business through measurable marketing programs.
About the role
- Platform Marketing Lead driving merchant acquisition and activation through platform and ISV channels. Building campaigns, partnerships, and measurement programs for Affirm’s buy-over-time payment platform.
Responsibilities
- Develop and execute merchant acquisition and activation programs through Affirm’s platform and ISV channels
- Identify appropriate marketing channels for each opportunity and build integrated campaigns
- Use performance data to improve campaign results
- Work with platform partners and cross-functional Affirm teams to translate merchant insights and business goals into programs
- Own channel strategy and execution for defined platform marketing programs
- Develop integrated campaigns across owned, partner, lifecycle, events, sales-assisted, and paid channels
- Build campaign briefs, content, partner toolkits, presentations, and performance recaps
- Collaborate with Partnerships, Sales, Product Marketing, Brand, Legal, and Revenue Intelligence from idea to launch
- Define campaign objectives, funnel stages, KPIs, attribution assumptions, and reporting requirements
- Analyze performance and recommend where to invest, optimize, test, or stop
- Learn different platform partners’ business models, audiences, and operating styles
- Manage multiple programs and make priority and capacity tradeoffs
- Turn successful campaigns into reusable playbooks, templates, and channel practices
Requirements
- 6+ years of experience in integrated, channel, growth, lifecycle, demand generation, or product marketing
- Experience selecting and managing multiple marketing channels against a defined business objective
- Track record measuring acquisition, conversion, activation, pipeline, revenue, or comparable commercial outcomes
- Strong analytical judgment, including decision-making with incomplete attribution or performance data
- Hands-on experience building campaign briefs, messaging, content, presentations, or performance reports
- Strong project management across multiple concurrent workstreams
- Ability to learn new products, audiences, and business models quickly
- Clear recommendations, personal ownership, and willingness to handle execution details
- Strong cross-functional communication and stakeholder management
Benefits
- Monthly stipends for health, wellness, and tech spending
- 100% subsidized medical coverage for employees and dependents
- Dental and vision coverage for employees and dependents
- Flexible time off
- Generous holiday calendars
- Employee stock purchase plan (ESPP) allowing employees to buy Affirm stock at a discount
- Remote-first flexibility
- In-person onboarding experience
- Inclusive interview process and accommodations for candidates with disabilities
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