Platform Marketing Lead driving merchant acquisition and activation through platform and ISV channels. Building campaigns, partnerships, and measurement programs for Affirm’s buy - over - time payment platform.
About the role
- Regional Marketing Manager driving campaigns, events, and pipeline growth across North America. Supporting QIMA’s testing, inspection, and certification business through measurable marketing programs.
Responsibilities
- Own end-to-end marketing performance for the North America region
- Translate market priorities, service strengths and commercial opportunities into focused marketing plans with measurable ROI
- Track campaign, channel and sales performance to optimize investment, improve conversion and support revenue growth
- Plan and execute integrated campaigns from strategy and messaging through launch, optimization and reporting
- Partner with Web & Data engineers, Demand Gen and Brand teams to generate qualified pipeline
- Plan, budget and coordinate North America tradeshows, events and webinars
- Source relevant event opportunities and speaking slots
- Lead regional webinar delivery, including promotion, registration, follow-up and evaluation
- Collaborate with commercial, technical and global marketing teams
- Develop positioning, go-to-market plans, content and sales support programs
- Report to the Senior Marketing Manager
Requirements
- Bachelor’s or Master’s degree in Marketing, Communications, Business or a related field
- 5+ years of marketing experience, with ownership of campaigns, events, ABM programs and/or regional marketing plans
- Proven ability to manage regional strategy, budget and execution while driving programs that support pipeline, revenue and ROI
- Strong stakeholder relationship management skills
- Excellent project management skills and ability to manage multiple priorities in a fast-paced environment
- Clear written and verbal communication skills
- Strong marketing acumen and practical ideas
- Ability to work independently and collaboratively
- Native English speaker
- Knowledge of technical B2B services
- Experience in Testing, Inspection & Certification (TIC) industry especially valuable
- Experience using generative AI tools for research, drafting, content development and optimization
Benefits
- Remote work option
- Hybrid workplace arrangement
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