Platform Marketing Lead driving merchant acquisition and activation through platform and ISV channels. Building campaigns, partnerships, and measurement programs for Affirm’s buy - over - time payment platform.
About the role
- Marketing Manager shaping OpenTable’s local diner brand strategy across New York, San Francisco, Chicago, and Los Angeles. Partnering across teams and managing market-specific partnerships.
Responsibilities
- Own the local brand strategy for OpenTable's core markets: NYC, San Francisco, Chicago, and Los Angeles
- Define how the brand appears in each city and establish local success measures
- Partner with marketing, communications, creative, sales, events, and product teams to execute local strategy
- Identify, negotiate, and manage market-specific partnerships with venues, events, media, and cultural partners
- Enhance national campaigns with local creative, media, and messaging
- Analyze market performance data and diner insights to inform strategy, prioritization, and investment
- Monitor local trends, competitive activity, and cultural moments to identify brand opportunities
- Represent core-market needs and opportunities in national marketing planning
Requirements
- 7-10 years of experience in brand marketing, integrated marketing, or brand strategy
- Consumer brand experience highly preferred
- Strong project management skills and experience leading execution through cross-functional partners
- Experience managing external partnerships or vendor relationships, including negotiation
- Familiarity with local nuances of major North American markets, ideally NYC, SF, Chicago, and/or LA
- Ability to balance brand consistency with local relevance and adapt national ideas for specific cities
- Diplomatic, clear communication skills and ability to quickly build trust with a new team as an incoming contractor
- Experience with project management tools such as Monday.com or JIRA
- Proficient in Google Suite
Benefits
- Health benefits
- Flexible spending account
- Retirement benefits
- Life insurance
- Paid time off, including PTO, paid sick leave, medical leave, bereavement leave, floating holidays and paid holidays
- Parental leave and benefits
- Hybrid workplace flexibility
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No Education Requirement
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