Media Buyer managing paid Meta and Google Ads campaigns for marketing clients. Optimising performance, budgets, tracking, testing, and client reporting against measurable KPIs.
About the role
- Senior Marketing Specialist supporting HearCANADA’s Canadian hearing-care retail network. Managing multichannel campaigns, content, events, vendors, and marketing technology.
Responsibilities
- Support planning, coordination, execution, and ongoing optimization of marketing initiatives across HearCANADA’s retail network
- Manage projects and campaigns, including project documents, budgets, and collateral
- Collaborate with vendors and agencies
- Execute marketing across traditional media, digital channels, direct mail, email, SMS, social media, and local marketing initiatives
- Develop and proofread content for internal and external communications
- Plan and execute corporate and industry events
- Support Community-Based Marketing teams with localized events
- Ensure campaign quality and brand consistency
- Leverage marketing technology to increase efficiencies
- Deliver campaigns, communications, website updates, and promotional materials accurately, on time, and aligned with approved strategies and priorities
Requirements
- Post-secondary education in a related field
- 5+ years of progressive marketing experience
- Experience in a consumer-facing (B2C), retail, healthcare, or similarly fast-paced environment preferred
- Experience managing multiple marketing projects, campaigns, and deadlines concurrently
- Experience coordinating marketing materials across digital and traditional media channels
- Experience with project management tools such as Wrike, marketing calendars, spreadsheets, and reporting platforms
- Strong technical aptitude and ability to learn and work with various marketing platforms and tools
- Experience with ClickDimensions, Microsoft Dynamics, Unbounce, or comparable tools is an asset
- Experience coordinating external agencies, vendors, and cross-functional stakeholders
- Strong project management, organization, prioritization, and coordination skills
- Clear communication of project status, requirements, risks, and deadlines
- Ability to build productive relationships across departments and work with individuals at different organizational levels
- Bilingualism in French and English is a definite asset, but not required
- Some infrequent work-related travel (less than 5%) may be required
- Flexibility to work modified hours for events, product launches, or specific deadlines may be expected
Benefits
- Potential contract extension
- Flexible modified hours for after-hours activities, product launches, or specific deadlines
- Training opportunities
- Accommodations available on request for candidates with disabilities
- Less than 5% work-related travel
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