Director leading customer marketing for Nitro’s global PDF and eSign SaaS platform. Driving retention, expansion, cross - sell and customer advocacy.
About the role
- Media Buyer managing paid Meta and Google Ads campaigns for marketing clients. Optimising performance, budgets, tracking, testing, and client reporting against measurable KPIs.
Responsibilities
- Plan and launch paid campaigns across Meta Ads and Google Ads for assigned client accounts
- Build campaign architecture, including structure, targeting, audience segmentation, bidding strategy, and creative briefs
- Set up and validate conversion tracking and attribution using GA4, Meta Pixel, GTM, and UTMs before every launch
- Define campaign KPIs and confirm the measurement framework with account managers
- Monitor campaign performance daily and optimise toward CPL, CPA, ROAS, and conversion-volume KPIs
- Diagnose performance drops, isolate root causes, and apply targeted fixes
- Manage budgets, pace spend, reallocate based on performance, and flag overspend risks
- Run A/B tests on creative, copy, audiences, and landing pages; document and apply learnings
- Deliver clear performance reports with context and next steps
- Translate campaign data into plain-language client updates via the account management team
- Maintain documentation of campaign changes, test results, and optimisation decisions
- Identify and communicate risks proactively before they impact client outcomes
Requirements
- 3+ years managing paid media campaigns for client accounts (agency experience strongly preferred)
- Experience managing monthly ad budgets of $5,000+ per client account
- Proficiency with Meta Ads Manager and Google Ads at a professional level
- Proficiency with Looker Studio or equivalent for client-facing reporting dashboards
- Working knowledge of landing page optimisation and CRO principles
- Availability to work full-time in MST hours
- Experience with TikTok Ads, LinkedIn Ads, or programmatic platforms (nice to have)
- Background diagnosing and turning around underperforming ad accounts (nice to have)
- Strong written English for internal documentation and campaign notes (nice to have)
Benefits
- Remote role – open worldwide
- Full-time position (no freelance)
- Competitive salary based on experience
- Immediate start
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
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