Media Buyer managing paid Meta and Google Ads campaigns for marketing clients. Optimising performance, budgets, tracking, testing, and client reporting against measurable KPIs.
About the role
- Director leading customer marketing for Nitro’s global PDF and eSign SaaS platform. Driving retention, expansion, cross-sell and customer advocacy.
Responsibilities
- Own Nitro's customer marketing strategy across the lifecycle, from onboarding and adoption through renewal, expansion and advocacy
- Design retention and expansion programmes for self-serve and sales-led customers
- Create PDF-to-eSign cross-sell programmes with Product Marketing
- Define and run in-product, email and nurture lifecycle journeys
- Run customer reference, case study, review and community programmes
- Use product usage, NPS and win/loss data to segment customers and shape messaging, pricing and packaging input
- Partner with Customer Success and Sales leadership on account-based plays
- Own customer marketing targets and report on net revenue retention, expansion pipeline and programme ROI
- Hire and develop a customer marketing team
- Audit current activity, agree customer segmentation and deliver a 12-month customer marketing plan
- Drive measurable improvements in net revenue retention and expansion pipeline
Requirements
- 10+ years in B2B marketing
- 5+ years leading customer, lifecycle or retention marketing in SaaS
- Track record of growing net revenue retention and expansion revenue with quantifiable results
- Experience with both product-led (self-serve) and sales-led customer motions
- Strong command of lifecycle tooling, including marketing automation, CRM and product analytics
- Comfort working from data
- Ability to influence Sales, Customer Success and Product without direct authority
- Experience working across time zones with teams in EMEA and North America
- Experience in document productivity, eSignature or adjacent SaaS categories (desirable)
- Experience building a customer marketing function or team from the ground up (desirable)
- Experience running customer advocacy, review and community programmes at scale (desirable)
Benefits
- Health insurance
- Dental coverage
- Vision coverage
- Retirement benefits
- Flex Time Off for holidays, family days, or appointments
- Hybrid work model with two remote days each week
- Wellness perks
- Pension/401k matching
- Country-specific benefits
- Accessible candidate experience and accommodations throughout the interview process
Job title
Job type
Experience level
Salary
Degree requirement
No Education Requirement
Location requirements
Report this job
Found something wrong with the page? Please let us know by submitting a report below.
Senior Manager leading Dropbox’s lifecycle marketing strategy and team across onboarding, retention, monetization, and expansion. Building scalable growth programs for Dropbox’s global cloud productivity customer base.
Platform Marketing Lead driving merchant acquisition and activation through platform and ISV channels. Building campaigns, partnerships, and measurement programs for Affirm’s buy - over - time payment platform.
Regional Marketing Manager driving campaigns, events, and pipeline growth across North America. Supporting QIMA’s testing, inspection, and certification business through measurable marketing programs.
Marketing Manager scaling GG TEQ’s IT hardware, software, cloud, and services marketing engine. Driving reseller demand generation, vendor co - marketing, pipeline growth, and sales enablement.
Marketing Specialist strengthening the University of Alberta’s brand through integrated campaigns and Canva Enterprise. Coordinating marketing projects, events, and internal partner initiatives.
Senior Marketing Specialist supporting HearCANADA’s Canadian hearing - care retail network. Managing multichannel campaigns, content, events, vendors, and marketing technology.
Marketing Manager shaping OpenTable’s local diner brand strategy across New York, San Francisco, Chicago, and Los Angeles. Partnering across teams and managing market - specific partnerships.
Marketing Coordinator coordinating AI - enabled campaigns, events, and lead management for Sophos, a global cybersecurity company. Supporting Americas marketing operations from Vancouver.
Trade Marketing Representative driving retailer relationships, distribution, merchandising, and market share for BAT’s multi - category tobacco products in Airdrie.