Media Buyer managing paid Meta and Google Ads campaigns for marketing clients. Optimising performance, budgets, tracking, testing, and client reporting against measurable KPIs.
About the role
- Senior Manager leading Dropbox’s lifecycle marketing strategy and team across onboarding, retention, monetization, and expansion. Building scalable growth programs for Dropbox’s global cloud productivity customer base.
Responsibilities
- Own Dropbox’s lifecycle marketing strategy and roadmap across onboarding, engagement, retention, monetization, expansion, and multi-product adoption
- Lead, coach, and develop a team of lifecycle marketers, with clear goals, operating rhythms, and accountability for business outcomes
- Build and manage lifecycle programs using customer behavior, product usage, segmentation, triggers, and personalization to improve adoption, retention, and revenue
- Partner with Product Growth, Product Marketing, Data Science, Marketing Operations, and other cross-functional teams
- Establish experimentation and measurement using controlled tests, holdouts, cohort analysis, customer behavior, and revenue
- Build the lifecycle marketing operating model, including prioritization, planning, governance, and technical and data capabilities for scalable execution
Requirements
- 10+ years of experience across lifecycle marketing, CRM, retention, growth marketing, customer engagement, or closely related disciplines, ideally in a SaaS, subscription, or product-led business
- Significant people-management experience, with a track record of hiring, coaching, and leading high-performing teams
- Demonstrated experience setting lifecycle strategy and translating it into programs that improve customer adoption, retention, monetization, expansion, or revenue
- Deep experience with customer segmentation, behavioral triggers, personalization, experimentation, and marketing automation
- Strong technical fluency across CRM and lifecycle systems, customer data, campaign orchestration, measurement, deliverability, and related operational requirements
- Strong business judgment and experience working across Product, Product Growth, Data Science, Marketing Operations, Engineering, and Product Marketing
- Preferred: experience leading lifecycle marketing in a product-led growth business with self-serve and sales-assisted motions
- Preferred: experience building expansion, cross-sell, or multi-product programs across a broad existing customer base
- Preferred: experience with Iterable or comparable enterprise lifecycle and marketing automation platforms
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