Media Buyer managing paid Meta and Google Ads campaigns for marketing clients. Optimising performance, budgets, tracking, testing, and client reporting against measurable KPIs.
About the role
- Trade Marketing Representative driving retailer relationships, distribution, merchandising, and market share for BAT’s multi-category tobacco products in Airdrie.
Responsibilities
- Manage an assigned territory to deliver volume and market share targets
- Implement cycle activities across all product categories
- Build and maintain strong relationships with retailers and staff
- Use digital tools and commercial insights to meet consumer needs
- Train retailers and staff to communicate brands effectively to consumers
- Respond to retailer and staff questions and concerns in a timely manner
- Monitor contract compliance
- Deliver personalized customer and consumer insights to drive performance
- Maintain adequate inventory levels and attain distribution targets
- Reduce out-of-stocks and merchandise products effectively
- Ensure competitive pricing across product and brand portfolios
- Collaborate with Territory Managers on provincial and national special projects
- Drive performance in a highly regulated market
Requirements
- Around 3 years’ relevant work experience in an FMCG or global organization, such as a marketing-focused role
- Strong extra-curricular participation record, such as case competitions, academic student groups, or sports teams
- Excellent selling, communication, and negotiation skills
- Strong business insights, strategic approach, and account management capabilities
- Energetic, driven, and autonomous
- Facility with digital tools
- Ability to interpret commercial data, identify business opportunities, and put plans into action
- Ability to focus on long-term objectives while capitalizing on short-term opportunities
- Bachelor's Degree in marketing, business, or a related field
- Valid driver’s license issued by a Canadian province or territory
- Current legal right to work in Canada
- Bilingual in French and English; English is required for dealing with customers and suppliers elsewhere in Canada and around the world
Benefits
- Market-leading annual performance bonus, subject to eligibility
- Diverse health plans
- Work-life balance initiatives
- Transportation support
- Flexible holiday plan with additional incentives, subject to eligibility
- Internal advancement and career progression opportunities
- Online learning platforms
- Personalized growth programs to develop leadership skills
- Continuous improvement and development in a transformative environment
- Employee wellbeing support covering social, emotional, physical, and financial wellbeing
- Support through the Global Returners program for professionals restarting careers after an extended absence
- Reasonable recruitment-process adjustments or accommodations
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