Marketing Specialist strengthening the University of Alberta’s brand through integrated campaigns and Canva Enterprise. Coordinating marketing projects, events, and internal partner initiatives.
Responsibilities
Develop and steward integrated marketing plans with the Director of Brand and Brand Team to meet university marketing objectives.
Lead and administer the university’s Marketing on Demand program delivered through Canva Enterprise.
Collaborate with cross-functional marketing teams to deliver brand-related initiatives, including events.
Manage end-to-end execution of internal partners’ marketing projects, ensuring accuracy, agreed timelines and budget.
Serve as liaison and key point of contact for designated brand inquiries.
Support a fair, positive and equitable environment for a diverse workforce.
Requirements
Degree in Marketing/Communications or related field.
5+ years in professional marketing roles with an understanding of marketing strategy and support and the overall media landscape, with a focus on brand marketing.
Experience with administering and using Canva as a design platform.
Experience with internal brand building in a large or complex organization.
Strong digital marketing technical understanding, including web content management, marketing automation, SEO, SEM, social media, and Google Analytics.
Experience with branded merchandise management.
Experience with brand activations and event management.
Experience working in an internal marketing department and/or familiarity with agency-client service delivery models.
Ability to execute creative development and production processes.
Superior attention to detail and excellent verbal and written communication skills.
Hands-on, creative and dynamic approach for delivering project results with a focus on best practices.
Strong organization and project coordination skills.
Resume and cover letter required for application.
Benefits
Comprehensive benefits package
Terms and conditions of the collective agreement between the Governors of the University of Alberta and the Non-Academic Staff Association (NASA)
Hybrid work arrangement with remote and in-person work
Senior Manager leading Dropbox’s lifecycle marketing strategy and team across onboarding, retention, monetization, and expansion. Building scalable growth programs for Dropbox’s global cloud productivity customer base.
Platform Marketing Lead driving merchant acquisition and activation through platform and ISV channels. Building campaigns, partnerships, and measurement programs for Affirm’s buy - over - time payment platform.
Regional Marketing Manager driving campaigns, events, and pipeline growth across North America. Supporting QIMA’s testing, inspection, and certification business through measurable marketing programs.
Marketing Manager shaping OpenTable’s local diner brand strategy across New York, San Francisco, Chicago, and Los Angeles. Partnering across teams and managing market - specific partnerships.
Marketing Coordinator coordinating AI - enabled campaigns, events, and lead management for Sophos, a global cybersecurity company. Supporting Americas marketing operations from Vancouver.
Trade Marketing Representative driving retailer relationships, distribution, merchandising, and market share for BAT’s multi - category tobacco products in Airdrie.
Remote Marketing Manager executing Foundation’s B2B marketing engine across SEO, campaigns, website, and paid media. Driving pipeline, reporting performance, and leading marketing coordination for a services business.
Regional Marketing Assistant creating and optimizing campaigns for Crimson Global Academy’s US, Canada, and LATAM education markets. Writing copy, building landing pages, and managing paid advertising.