Media Buyer managing paid Meta and Google Ads campaigns for marketing clients. Optimising performance, budgets, tracking, testing, and client reporting against measurable KPIs.
About the role
- Remote Marketing Manager executing Foundation’s B2B marketing engine across SEO, campaigns, website, and paid media. Driving pipeline, reporting performance, and leading marketing coordination for a services business.
Responsibilities
- Execute Foundation’s marketing plan across campaigns, website, SEO, paid media and sales enablement
- Work with Sales on lead handoff, MQL/SAL follow-up and pipeline reviews
- Launch and improve paid campaigns, including audience targeting, landing pages, offers and budget pacing
- Identify pipeline bottlenecks and run tests to improve volume, conversion and velocity
- Build and run nurture and lifecycle email programs
- Own website updates, new pages, landing pages and CMS maintenance
- Own on-page and technical SEO, including keyword targeting, metadata, internal linking, schema, site speed, indexation and crawlability
- Improve website conversion rates through testing forms, CTAs, page layouts and offers
- Monitor site health and performance using tools such as Google Search Console, GA4, Ahrefs or Semrush
- Execute integrated campaigns tied to service launches, industry moments, events and thought leadership
- Run webinars, podcasts, partnerships and sponsorships that drive MQLs and pre-sales conversations
- Coordinate with Creative, Growth, Paid, Sales and Content teams to deliver campaigns on time and on brand
- Apply Brand-to-Demand principles and Category Entry Points in targeting, landing pages, paid campaigns and sales materials
- Coach and mentor the Marketing Coordinator, delegate work, set goals and provide feedback
- Uphold creative quality standards with the Creative Director
- Own funnel reporting, dashboards, performance analysis and reporting cadences
- Act as a subject matter expert on Foundation’s SEO, GEO, Reddit, distribution and content services during sales calls
- Support audits and proposals and oversee sales enablement assets
- Maintain current messaging, proof points, service positioning and case studies for Sales
- Build repeatable marketing and enablement systems, SOPs, templates and playbooks
- Capture patterns from sales conversations and buyer questions and share insights with marketing and sales leadership
Requirements
- 3–5 years of B2B marketing experience; SaaS, tech or agency experience preferred
- Hands-on SEO experience, including technical and on-page SEO, keyword research, and SEO tools such as GSC, GA4, Ahrefs or Semrush
- Comfortable building and editing pages in a CMS such as WordPress, HubSpot, Webflow or similar
- Strong analytical skills with CRM systems, dashboards, spreadsheets and attribution
- Track record of working with Sales and Paid teams to drive pipeline
- Organized, fast executor able to manage multiple projects without dropping quality
- Strong delegation skills and experience coaching or mentoring at least one junior teammate
- Nice to have: familiarity with GEO/AEO, AI search, CRO or A/B testing, and webinars
Benefits
- Variable compensation: OTE $65k–$100k CAD
- Team performance bonus
- Company-wide profit-sharing
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