Senior Product Manager leading fraud, identity, authentication, and KYC/AML product strategy. Helping Wrapbook’s AI production - finance platform prevent risk across the customer lifecycle.
About the role
- Staff Product Manager building Affirm’s consumer loyalty program for its buy-now-pay-later platform. Launching rewards, tiers, and engagement loops while optimizing program economics and retention.
Responsibilities
- Own the vision and roadmap for Affirm’s consumer loyalty program across multiple quarters
- Define hypotheses, success metrics, and sequencing
- Launch rewards and tiers, including earn mechanics, member benefits, redemption, and in-app, checkout, and post-purchase surfaces
- Build engagement loops involving progress, milestones, and personalized offers
- Own program economics, including reward liability, funding mix, incentives, incremental GMV, and cost per member
- Establish measurement foundations including holdouts, incrementality testing, and long-run LTV
- Tune earn and burn rates and tier thresholds based on data
- Partner with Risk, Credit, Legal, Compliance, Finance, and Marketing to design compliant, clearly disclosed rewards
- Align senior stakeholders and manage dependencies across Card, Shopping, Servicing, and Marketing
- Lead embedded engineering and design pods through ambiguity
Requirements
- 8+ years in Product Management
- Track record in consumer mobile apps, fintech, or neobanks
- Experience building or scaling a loyalty, rewards, or engagement program
- Knowledge of earn and burn mechanics
- History of launching products from scratch
- Experience owning repeat usage, cohort retention, or share of wallet as a primary metric
- Ability to build and defend financial models covering reward cost, funding mix, and payback
- Strong UX and design judgment
- Deep fluency in experiment design, incrementality/attribution, and LTV measurement
- Data skills including SQL and Amplitude-level self-serve analysis
- Track record shipping consumer financial or regulated products
- Comfort partnering with Risk/Credit, Legal, and Compliance
- Excellent cross-functional leadership and experience leading without authority
- Experience using AI tools such as Claude Code and Cursor for research, analysis, and prototyping
- Bachelor’s degree in a related field or equivalent practical experience
Benefits
- Monthly stipends for health, wellness and tech spending
- 100% subsidized medical coverage for employees and dependents
- Dental and vision coverage for employees and dependents
- Flexible time off
- Generous holiday calendars
- Employee stock purchase plan (ESPP) to buy Affirm stock at a discount
- Remote-first flexibility
- In-person onboarding experience
- Inclusive interview process and accommodations for candidates with disabilities
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