About the role

Senior Marketing Analyst developing co-brand marketing plans and campaigns for American Express. Measuring customer engagement and campaign performance to optimize financial-services marketing impact.

Responsibilities

Intake ICS customer objectives and develop annual co-brand marketing plans across stakeholders.
Bring key stakeholders along to ensure enterprise and partner objectives are met.
Improve customer experience through relevant, timely, and synchronized marketing and holistic treatment strategies throughout the customer lifecycle.
Lead end-to-end execution of marketing strategies and campaigns.
Work with creative agencies to develop marketing collateral.
Obtain stakeholder approval and coordinate with internal systems, internal and external teams, vendors, and partners to deploy marketing initiatives.
Support flawless execution of marketing plans with local and central teams.
Strengthen controls and marketing excellence to meet regulatory and compliance requirements.
Measure campaign performance against KPIs to inform future strategies.
Complete post-campaign performance analysis to evaluate effectiveness and optimize impact and efficiency.

University degree in marketing, business and/or professional experience in these domains.
Experience in execution of digital marketing strategies and digital campaign management.
Strong communication and influencing skills, including presenting to peers and selling new ideas and solutions.
Customer-centric mindset, with proven ability to craft initiatives, programs and campaigns that appeal to customers, merchants and internal business partners.
Excellent relationship-building, collaboration, influencing, and communication skills across a diverse group of partners.
Demonstrated multi-tasking, project management, attention to detail and prioritization skills in a fast-paced environment.
Proficient in Excel and PowerPoint, comfortable with the rest of the Microsoft Office suite, and adaptable to using emerging AI tools.
Employment eligibility to work with American Express is required; the company will not pursue visa sponsorship.
Naturally curious and possess a growth mindset.
Seeks opportunities to learn and develop.
Professional, self-motivated and driven to succeed.
Integrity and personal accountability.
Collaborative and able to work effectively in partnership with different stakeholders.
Successful completion of a background verification check, subject to applicable laws and regulations.

Competitive base salaries
Bonus incentives
Support for financial-well-being and retirement
Comprehensive medical, dental, vision, life insurance, and disability benefits (depending on location)
Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
Generous paid parental leave policies (depending on your location)
Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
Free and confidential counseling support through our Healthy Minds program
Career development and training opportunities