Marketing data analyst valorizing data for Desjardins Group, a Canadian financial cooperative. Advising marketing teams and measuring relationship and digital campaign performance.
About the role
- Senior Marketing Insights Analyst guiding attribution, forecasting, and campaign measurement for Paddle, a digital payments infrastructure company. Turning marketing data into investment recommendations and growth insights.
Responsibilities
- Own the marketing performance narrative and deliver decision-ready insights to channel owners and marketing leadership
- Build forecasting, scenario modelling, and benchmarking to inform quarterly and annual marketing budget planning
- Maintain and evolve revenue attribution models and interpret multi-touch and pipeline contribution data
- Design and run incremental tests to validate attribution findings
- Define measurement frameworks, success metrics, targets, and test designs with channel owners before campaigns launch
- Analyse the full buyer journey across HubSpot and Salesforce, identifying funnel trends, conversion bottlenecks, and anomalies
- Lead campaign and program post-mortems and recommend changes to targeting, spend, or creative
- Set requirements and acceptance criteria for the GTM data layer in Snowflake and dbt
- Contribute to measurement of brand and upper-funnel signals such as branded search, share of voice, and awareness
- Coach channel owners, standardise definitions, and improve self-serve reporting
- Report to the Marketing Ops & Programs Lead and partner with the Senior Marketing Analytics Engineer
Requirements
- 8+ years of experience in marketing analytics, marketing operations, or a closely related role
- Ideally experience in a B2B SaaS environment with ownership of a measurement or attribution strategy
- Hands-on experience with a B2B attribution platform such as Deamdata
- Experience with CRM and marketing automation stacks such as HubSpot and Salesforce
- Experience with BI tools such as Omni, Looker, or Tableau
- Solid SQL skills, including joining, aggregating, and sanity-checking warehouse data
- Ability to read and challenge dbt models
- Deep understanding of multi-touch attribution, incrementality testing, and experimentation
- Ability to translate complex data into plain-language recommendations
- Strong stakeholder management and ability to present to audiences ranging from a CMO to a paid media specialist
Benefits
- Remote work options
- Unlimited holidays
- 4 months paid family leave regardless of gender
- Annual learning fund
- Regular internal and external training
- Personal development support through exposure to new challenges
- Flexible option to work remotely, from company hubs, or a combination of both
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