Senior Marketing Insights Analyst guiding attribution, forecasting, and campaign measurement for Paddle, a digital payments infrastructure company. Turning marketing data into investment recommendations and growth insights.
About the role
- Marketing analytics analyst supporting Heart & Stroke fundraising campaigns. Delivering segmentation, reporting and data insights to grow revenue, loyalty and engagement across Canada.
Responsibilities
- Analyze customer behaviour and develop supporter segmentation and communication strategies with marketing leads
- Evaluate tactics and identify opportunities to improve supporter communication, upgrades, cross-selling, retention and lifetime value
- Intake analytics and reporting requests, document requirements and metric/dimension definitions, and track work in a task management platform
- Produce daily, weekly and campaign performance reports, automated reports and dashboards
- Track Media, Digital and Offline channel results during campaigns, provide weekly status updates and recommend mid-campaign changes
- Collaborate in planning, execution and evaluation of multi-channel Direct Marketing campaigns
- Manage the marketing campaign calendar and ensure data-operations deadlines are met
- Extract data for campaign analysis and communications using established protocols and request forms
- Document new data protocols for knowledge sharing and transfer
- Support media campaign planning with stakeholders and media vendors
- Ensure data operations and data exchanged with external partners are accurate and timely
- Identify dataset improvements, develop requirements and support UAT
- Work with vendors to ensure agreed work is completed
- Identify learning, insight and collaboration opportunities across Foundation programs
- Support priority initiatives and projects
- Provide data and insights for annual and short-term plans, forecasts and budgets
- Build relationships with IT and vendors to maximize integrations and synergies
Requirements
- Minimum 2 years of analytics or data management experience in a customer-centered organization
- Experience reporting on mass media campaigns across digital and traditional media channels
- Experience delivering data analysis and insights through storytelling and visualization
- Experience with data visualization and data modeling using Power BI or Tableau
- Experience with CRM systems and cloud analytics environments such as BigQuery, Snowflake or Redshift
- Experience with Google Analytics and digital marketing performance management
- University degree in analytics, data science, statistics, finance or equivalent
- Solid understanding of data for integrated digital/offline campaign operations, tactic evaluation and results monitoring
- Exceptional data analysis skills using Excel, SQL and DAX
- Experience integrating AI tools such as Co-pilot and Claude into analytics workflows
- Understanding of customer experience
- Understanding of customer-file segmentation and strategic planning based on ongoing interactive communication
- Good project management skills and ability to execute complex campaign schedules
- Ability to translate complex ideas into layperson language
- Ability to translate data into action
- Ability to manage multiple demands
- Strong collaboration and consultation skills
- Self-starter comfortable turning ambiguity into process and action
- Applicants must currently reside in Canada and be legally entitled to work in Canada
- Ability to work Eastern Time hours
- Ability to attend the Toronto office up to 6 times per year
Benefits
- Paid wellness days and personal days
- Health, medical, dental and vision benefits
- Flexible hybrid working arrangements
- Reimbursement support for mobile phones
- Home office setup reimbursement/support
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